WHAT IS

MARKET ?

MARKET PLACE WHERE ORGANIZATION PURCHASE RAW

MATERIALS AND COMPONENTS OF OTHER PRODUCTS FOR THEIR

RESALE OR FOR USE IN MANUFACTURING OTHER

PRODUCTS

FEWER AND LARGER BUYERS

BUSINESS MARKET HAVE FEWER AND LARGER BUYER THAN CUSTOMER MARKET DOES

CLOSE SUPPLIER-CUSTOMER RELATIONSHIP

IN B2B MARKET SUPPLIER CAN KEEP TRACK OF CUSTOMER DEMAND EASILY

PROFESSIONAL PURCHASING

IN B2B MARKETING PURCHASING ARE DONE BY PROFESSIONALS

MULTIPLE BUYING INFLUENCE

BUYING COMMITIES CONSISTING OF TECHNICAL EXPERTS AND EVEN SENIOR MANAGEMENT ARE COMMON IN PURSHASE

THE DEMAND FOR BUSINESS GOODS IS ULTIMATELY DERIVED FROM THE DEMAND FOR CONSUMER

GOODS

INELASTIC DEMAND

DEMAND IS NOT MUCH AFFECTED BY THE CHANGE IN PRICE IN B2B

FLUCTUATING DEMAND

A SMALL FRACTION OF FALL IN CONSUMER DEMAND CAN CAUSE A MAJOR REDUCTION IN BUSINESS DEMAND

GEOGRAPHICALLY CONCENTRATED BUYER

GEOGRAPHICAL CONCENTRATION OF PRODUCERS HELPS IN REDUCEING SELLING COST

DISCLAMERCREATED BY ABHISHEK SIROHI,HBTI KDURING AN INTERNSHIP BY PROF.SAMEER MATHUR,IIM LUCKNOW.WWW.IIMInternship.com