Balance internet -_magento_webinar

Mal Williams and James Horne

Balance Internet, Australia

www.balanceinternet.com.au


James Horne - Solutions Architect

Mal Williams - Systems Integrator

Don’t hesitate to ask if you have any questions


Tradi5onal retailers with a physical store have an enormous compe55ve advantage over pure play eCommerce businesses. The physical footprint of stores can be leveraged to maximise sales across all channels.

Issues we will discuss include POS and ERP integra5on, loyalty programmes and store locator systems.


What we’ll be talking about today…

• 7 NOBRAINERS • 7 TURBOCHARGERS • Q and A


Store Locator • Every Store • Geocentric SEO • Local Offers • Rich Media • Google Maps and Street View • Facebook IntegraIon

WAYS MAGENTO CAN HELP YOU: • Magento SEO • Magento Connect: Store Locator Modules • Magento Custom Development


WAYS MAGENTO CAN HELP YOU: • Manage AKributes: Create Addi5onal AKributes and AKribute Sets to help guide “research” shopper to Product. • Layered Naviga5on • Custom Customer AKributes: assign customers to their favourite store. Use in Customer Segmenta5on (Enterprise)


Research Online, Buy Instore • Customers sIll want to touch, feel and talk.

• For every online sale between 3 and 5 instore sales generated • Varies upon product i.e. bed vs pool toys • SEO is criIcal • Online >> Instore >> Online behaviour • Sales Staff on floor training • Hybrid behaviour

WAYS MAGENTO CAN HELP YOU: • Category and product page configura5on


In Store Point of Sale Signage • Drive Store Traffic Online • Dolphin Tag your customer • Use Facebook as easy connector • QR codes on merchandise direct to advanced product pages

WAYS MAGENTO CAN HELP YOU: • Custom Customer AKributes (Enterprise): Sign up Customers directly to Magento in-‐store , tag them in the process. • Magento Connect: Facebook connect Extensions, Social Media connected Extensions.


Mobile and Tablet In Store • Mobile templates – iPhone and Android • iPad template – use in store • iPhone and Android apps • Bookmark, tag and share • QR code or URL to Facebook/ TwiXer

WAYS MAGENTO CAN HELP YOU: • Magento Mobile: iPhone, iPad, Anroid • Magento Rewards Points System (Professional, Enterprise) • Magento Connect: Mobile Themes, Sweet Tooth Customer rewards • Custom Development


Live Chat with Store • Duplicate instore experience • Use floor staff instore to manage chat • Up sell and cross sell • Invite to store if appropriate

WAYS MAGENTO CAN HELP YOU: • Magento Rule-‐Based Product Rela5ons (Enterprise) • Magento Manage Products: Related, Up sell, Cross sell • Magento Connect: Live Chat Extensions • Magento Assisted Shopping (Enterprise): Manage the customer’s cart from Magento Admin Panel


Rewards and Loyalty • Points for online and instore purchase • Redeem online or instore • Points for comment – reviews and social conversaIon

WAYS MAGENTO CAN HELP YOU: • Magento Rewards Point System (Professional, Enterprise) • Custom Development: Link to Rewards to POS • Magento Connect: Sweet Tooth Customer Rewards


QR Codes • Use instore to drive online acIvity • Assist sales staff on floor • Self help via Mobile • In catalogues and printed materials

WAYS MAGENTO CAN HELP YOU: • Magento Mobile • Magento CMS: Embedding YouTube Videos on Product Page • Magento Connect: QR Code Extensions, Mobile Themes


Multi Store Configuration • Every physical store has an online store in Magento • One site, mulIple stores • Customise stores and local pricing • Localised fulfilment and drop shipping

WAYS MAGENTO CAN HELP YOU: • Magento Manage Stores: Mul5ple Website (regions), Mul5ple Store Views • Magento Connect: Drop Shipping Extensions • Custom Development: Integra5on with ERP, POS, etc.


Synchronise POS/ERP and Ecommerce • Master data targets • Basic vs advanced content • POS and ERP pla[orm API • Data hierarchy

WAYS MAGENTO CAN HELP YOU:

• Magento API • Custom Development: extend Magento API or Custom Module to connect to ERP/POS API • Magento Connect: Integra5on Extensions • Magento Product AKributes: used to hold integra5on specific values against products


Gifts and Redemption • Gi\ Cards (Professional, Enterprise) • Group Gi\ing (Enterprise) • Use naIve and plugins • RedempIon instore or online • Gi\ Card Balance syncronised via system integraIon

WAYS MAGENTO CAN HELP YOU: • Magento API • Magento Gi] Registry (Enterprise) • Magento Gi] Cards (Professional, Enterprise) • Custom Development: Integra5on with 3rd party loyalty systems • Magento Connect: Sweet Tooth Customer Rewards


Pop Up Stores • Small Format • Cheaper Footprint • Limited Life • Event based • Visit Store, Order online and fulfil to home

WAYS MAGENTO CAN HELP YOU: • Magento Mobile • Magento Connect: Mobile Themes • Manage Products: Much larger product range • Freight Op5ons • Magento Backend: Easy Admin Interface to take sales


Local Store Fulfilment and Returns • Improve customer experience • Create trust • Increase Conversion

WAYS MAGENTO CAN HELP YOU: • Magento Shipping Methods: Free Shipping, Table Rates • Magento Connect: Advanced Table Rates (eg WebShopApps Product MatrixRate) • Custom Development: integra5on with ERP/POS determine in-‐store stock levels. • Magento RMA (Enterprise)


Local Offers from Local Stores • On Store Locator Page • Local Offers and Deals

WAYS MAGENTO CAN HELP YOU: • Magento Promo5onal Rules (Catalog and Shopping Cart) • Magento Coupon/Discount Codes • Store Locator • Magento Rich Merchandising Suite (Enterprise): Customer Segmenta5on, Banner Management, etc.


Try Instore Buy Online • Capture Customer • Discount code generaIon on the fly or present

WAYS MAGENTO CAN HELP YOU: • Magento Coupon/Discount Codes – Date/Time Valida5on, uses per Coupon, uses per Customer • Magento Automated Email Reminder Rules (Enterprise)


Any questions…???


Balance Internet is an Online Retail and Marke5ng Specialist. We understand the Balance between technology, marke5ng your brand and delivering an online solu5on for your business.


facebook.com/BalanceInternet

We’d love to hear from you!

Address

Building 1, 650A Nicholson Street Fitzroy North 3068 VICTORIA Australia

Phone Email

+61 (3) 9481 2055 [email protected]


Business

Balance internet -_magento_webinar