Ten Beginner to Advanced Strategies to Use Social Media to

Build Your Business

Jay BerkowitzJay@TenGoldenRules.com

@JayBerkowitzhttp://www.TenGoldenRules.com

Alex HarrisAlex@AlexDesigns.com

@AlexDesignshttp://www.AlexDesigns.com

• Ten Social Media Tools: Twitter, YouTube, Facebook, Blogs, Tracking

• What it is• Why it matters

• How to use it for business• Advanced Strategies

Twitter = Microblogging, 140 Characters

Personal Information

Stats

Other Twitter users this member is following

Most recent tweet

Past tweets

Twitter = Advanced StrategyZappos CEO Tony Hsieh very popular

Twitter = Advanced StrategyWoot.com Micro Selling

Twitter = Advanced StrategyDell Customer Service Marketing

Twitter = Advanced StrategyComcast Customer Service Marketing

Twitter = Advanced StrategyReTweet Popular Twitterers with an @

Twitter = Advanced StrategySpecific Community

Twitter = Advanced StrategySort Your Tweets! TweetDeck

Strategy #2Facebook – Rising Star

Facebook Advanced StrategyFan Pages – Obama 5.5 Millions Supporters

Facebook Advanced StrategyFan Pages – Coca-Cola 2.9 Million

Facebook Advanced StrategyLittle MissMatched community

Facebook Advanced Strategyearth promise email list building and SEO opportunity on fan pages

#3 YouTube / Video

YouTube – 100 Million Views/Day!

Alexa Rank 3Google Page

Rank 8/10

YouTube – BlendTec ‘Will It Blend’Sales increased 15X

YouTube – Dove Evolution8.4 Million Views!

http://www.youtube.com/watch?v=iYhCn0jf46U

YouTube – Little MissMatchedVideo Channel

Viddler – eDietsMonetize Video

Tube Mogul – Upload to 20 sites at once, plus great statistics

Best Practices – Entertain, Great Music, Celebrities, Spoofs

Best Practices – Educate “How to Videos”

Meta data – Tag your videos, use all the title and description and include long target phrases

Best Practices - Tag Videos for Blended Search

#4 LinkedIn

LinkedIn – My 661 ‘friends’ have 6,685,900 connections!

LinkedIn – Complete your profile with all jobs and descriptive keywords

LinkedIn – Search for connections

LinkedIn – Join groups in your area of expertise

What are the Ten Hottest Trends in Internet Marketing?

LinkedIn – Ask and answer questions!

#5 Squidoo

Squidoo – Created by Seth GodinGreat site to build a web presence and links

Squidoo – Created by Seth GodinGreat site to build a web presence

Squidoo – Annie’s Costumes Squidoo Lens, great for links and traffic

#6 Flickr

Flickr – Take advantage of image search and build community

#7 Blogging

#8 Blogging

Technorati State of the Blogosphere Report

• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a month

earn an average of $75,000• Jason Kottke quit his job to blog full-time and asked his

readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

Southwest – Corporate Blog

Marriott – Corporate Blog

Little MissMatched Blog

Blogs are the New NewslettersProspects subscribe to Blogs

Google Reader User Defined News

Google Alerts – Great Way to track keywords, comment on other

blogs, link to your blog

Types of Blog Posts for you to create: News Posts

• Comment on news in your industry• Link to stories and other bloggers• Add value, don’t just link explain why the news is

significant and what companies can do with the news

• Select keywords that are highly searched and not too competitive to fit the topics you have selected for the blog

Types of Blog Posts for you to create: Keyword posts

• Identify a New Trend or a hot trend• Writing about a topic that is currently popular in the news

media, on meme sites like Tailrankor on blog search engines like Technorati to capitalize on attention.

Types of Blog Posts for you to create: Trend Posts

• Tips from the experts to position the blog as a knowledge bank

• Good link bait

Types of Blog Posts for you to create: News Posts

• News and notes from an event or seminar• Include pictures• Notes from speakers• Interviews with speakers and authorities

Types of Blog Posts for you to create: Live Blogging

• Add your views and thoughts to your posts, take a position, have an opinion

• Often the more outspoken you are the more noteworthy you appear to be

• Controversial posts and positions will get linked to and talked about much more than posts that just ‘report the news’

• Call out government inadequacies, questionable competitors, etc

• Only do it if you’re on solid ground (the pot can’t call the kettle black)

• Only publish these with Senior Client Approval

Types of Blog Posts for you to create: Opinion Posts

#8 Groups/NING

NING: Create Your Own Social Network

#9 Tracking

Google Analytics: Free tracking, how many site visitors, where from, bounce rate, Exit rate per page, sales funnel analysis

Google Analytics: Determine where traffic comes from

Google Page Rank 5/10 4,979 Links to

the Site Alexa Rank 192,423

SEO Quake

Toolbar

Compete: Compare Site traffic to competitors

SpyFu: Determine competitors pay Per Click Activity

SEODigger: How Many keywords come up in first two pages on Google

TouchGraph: Linking Communities

TubeMogul: Video Tracking

StartPR: Brand Tracking

StartPR: Brand Tracking

BazaarVoice: Ratings and Reviews

#10 Q&A