Franchise Opportunity

a presentation by

BarryDedyIndahJohan

MadeNovita

Raymond

Baskin-RobbinsProducts ~ Ice Cream

Permanent Flavors Gold Medal Ribbon®

Vanilla and chocolate ice creams with a

caramel ribbon World Class® Chocolate

White chocolate mousse ice cream swirled with milk chocolate ice cream

Flavor Fanatics Apple Pie a la Mode

Real apples, crunchy pie crust, caramel cinnamon crème ribbon and vanilla ice cream. Tastes like homemade

Triple PlayPopcorn, peanuts and pretzels load a caramel ice cream base. Best if completed unassisted

Seasonal Flavors Baseball Nut™

Vanilla ice cream swirled with black raspberry ribbon and loaded with cashews

No Sugar Added & Lowfat Chocolate Chocolate Chip

Lowfat chocolate ice cream with rich chocolate chunks

Espresso 'N Cream Lowfat Ice CreamJamoca® and vanilla ice creams sprinkled with chocolate flakes

Regional Flavors Chocolate Mousse Royale®

Milk chocolate mousse ice cream with chocolate flakes

Banana NutNutty combination of banana ice cream and walnuts

Yoghurt Gone Crazy (Lowfat) Raspberry Cheese Louise

Lowfat cheesecake yogurt with raspberry cheesecake pieces and graham cracker bits swirled with a raspberry ribbon

Baskin-RobbinsProducts ~ Sundaes and Cakes

Signature Sundaes Tiramisu Sundae - French Vanilla and Jamoca® ice creams topped with cake pieces, hot fudge and

whipped cream then drizzled with coffee and chocolate syrups.

Classic Sundaes Banana Royale - Your favorite ice cream flavors topped with bananas, hot fudge, chopped almonds,

whipped cream and a cherry.

Build Your Own Sundaes Choose one, two or three scoops of your favorite Baskin-Robbins ice cream flavor in a waffle cone or

cup.

Custom Ordering Cakes Step 1 : Choose Your Size Step 2 : Choose Your Flavor Step 3 : Choose Your Design

Baskin-RobbinsProducts ~ Beverages & Snacks

Cappuccino Blasts Oreo® 'n Cookies

Oreo® Cookies 'n Cream ice cream blended with coffee and crushed chocolate cookies

Bold Breezes

Creamy Bold Breezes

Shakes & Malts

BestSweet™ CandyYour favorite ice cream flavors in a hard candy

Vision“The BEST PREMIUM ICE CREAM PLAYER”Mission We exist to thrill customers, define and lead multi-branding, enrich

stakeholder, and build powerful brands! Values We value Integrity, People, Connection, Innovation, Performance,

Discipline, and Quality.

Baskin-RobbinsThe Best Premium Ice Cream Player

Brand AwarenessRankings in Entrepreneur magazine 2002-2006

Franchise 500® rank:#22 (2006) #31 (2005) 

Ranked #1 in category in:2006 , 2004 , 2003 

Fastest-Growing Franchises:#17 (2005) #17 (2004) 

America's Top Global Franchises:#22 (2005) #14 (2004) 

Global PresenceOur signature pink spoon is known not only all over the country but all over the world. Baskin-Robbins has over 5,000 global locations in over 50 countries and we are continually opening new franchises.

Local FocusWhen you become a Baskin-Robbins franchisee you are joining a system which has been developed over the last 60 years. We're a stable, innovative franchise that provides training and support - from assistance in site selection and financing to marketing and operations. We constantly strive to create stores which are the best in the world and to provide our franchisees with systems, processes and tools which are the best in class and relevant to our customers in different countries.

Why Baskin-Robbins?

Start-up Costs & Franchise FeesTotal Investment $145,700 - $527,800Initial Franchise Fee $30,000Royalty Fee 5.9%

Training & SupportTraining Available at headquarters: varies

Ongoing Support NewsletterMeetingsToll-free phone lineGrand openingSecurity/safety proceduresField operations/evaluations

Marketing Support Regional advertising

Baskin-RobbinsBecoming a Franchisee

QualificationsTeam player and leader - People who work well with others, openly share and participate, and want to contribute to Baskin-Robbins overall success, but who also understand the importance of day-to-day business operations including finance, marketing, and more.

People person - A prospective franchisee must thoroughly enjoy interacting with the public, possess strong problem solving skills and truly understand the importance of providing exceptional customer service.

Enthusiastic - People who exhibit a high level of enthusiasm and are self-motivated.

Must be willing to work in your store and remain continuously involved in the day-to-day operation of your business.

Financial RequirementsIn addition to these criteria, all prospective franchisees must meet Baskin-Robbins minimum financial requirements, like a net worth of $350,000 and liquid assets of $125,000.

Baskin-RobbinsBecoming a Franchisee (continued…)

Baskin-Robbins

Demographic Requirements

Becoming a Franchisee (continued…)

Population 15,000 or more population within the drive-time trade area

$38,000 or greater Median Household Income

Employment 10,000 or more employees within the drive-time trade area desirable

Proximity to office parks desirable

Easy access from employment base

Shopping/Activity Anchored to regional, community or power centers

Entertainment/movie theaters

Major grocery chain in market located at the center

Baskin-Robbins

Site Characteristics

Becoming a Franchisee (continued…)

Size 2200 sq. ft. for combos (BR/DD, BR/TG, DD/TG)

1500 sq. ft. for single brands

Patio – 15 – 20 seats desirable

Exposure Free-standing/shared pad site for trombo concepts

End-cap in center. anchored by major tenant

Lease Requirements

Ten (10) year term with 2 five (5) year options

Landlord T.I. - between $15 - $30 per sq. ft.

Electrical - 208 volts/600 amps , HVAC - 1 Ton per 200 sq. ft. of premises

Water (1" line), plus gas (3/4" line)

11' ceiling height, sprinkler system to code

All utilities, service to space, 4" waste line, 24" below grade

Application Steps:1) Review available markets to see if opportunities are available in your

area. Complete and submit a Confidential Franchisee Consideration Request (franchisee application).

2) Upon preliminary review of application and if you meet the market requirements you will be given a Uniform Franchise Offering Circular (UFOC) which contains comprehensive and valuable information for franchise candidates.

3) A Franchising Manager (FM) for your area will contact you to schedule an initial interview. You should bring the following with you: Copy of your driver's license Verification of your assets as outlined on the application Copy of your birth certificate and social security number or resident

alien status (green card) to verify citizenship status. 

As part of your meeting with the FM you will have an opportunity to discuss the application process, ask questions regarding the franchise and its operations and explore franchise options. Any potential business partners should be present during the interview. You may be asked to participate in follow-up interviews with your FM.

Baskin-RobbinsBecoming a Franchisee ~ Steps

Application Steps (continued):

4) A credit and background check will be completed and the information will be verified by an FM.

5) It is recommended that you obtain legal and financial advice. In addition, you may want to contact existing franchisees to discuss their franchise experience and to ask any additional questions you may have. You will find a list of franchisee names in the UFOC.

6) Throughout the process, your FM will discuss with you opportunities in the marketplace, leading to the signing of a store development agreement.

7) If you are purchasing an existing store, you must complete the Training Program prior to closing on the store and signing the Franchise Agreement.

Baskin-RobbinsBecoming a Franchisee ~ Steps

Baskin-RobbinsFranchise History

Started franchising in 1948

Year U.S.A. International

2005 2765 2779

2004 2241 2330

2003 2010 2165

2002 2322 2105

2001 2152 2290

Baskin-RobbinsFranchise Growth

Jakarta 24 parlorsBandung 5 parlorsSemarang 4 parlorsYogyakarta2 parlorsSurabaya 9 parlorsBali 8 parlorsMedan 1 parlorPekanbaru 2 parlors

In Indonesia

U.S & International

Strengths Strong brand awareness

Never-ending focus on fun combined with our commitment to innovation and a quality customer experience is important when you're considering investing in a business.

Baskin-Robbins has over 5,000 global locations in over 40 countries and we are continually opening new franchises.

More than 1000 flavors of ice-cream in the library include low fat and no sugar ice-cream.

Provide several services for different age group.

Good support from the master franchisor

Baskin-Robbins FranchiseSWOT Analysis

Weaknesses Not all branches offer the same products.

The customers might not be able to buy their favorite ice cream flavor at all branches in their area.

Quite expensive initial investment.Some people might find it difficult to open their own Baskin-Robbins ice cream parlor.

Baskin-Robbins FranchiseSWOT Analysis (continued…)

Opportunities The population of Indonesia is enormous.

Indonesia has only two seasons and the sun shines almost everyday during the year.

Baskin-Robbins in IndonesiaSWOT Analysis (continued…)

Threats The number of competitors increasing including the traditional

competitors.

Switching between products is relatively easy.

Economic condition in Indonesia is decreasing, therefore the buying power for premium ice cream is low.

Baskin-Robbins in IndonesiaSWOT Analysis (continued…)

Baskin-RobbinsMarket Competition Analysis

Total Investment $145,700 - $527,800 $86,800-$397,100

Initial Franchise Fee $30,000 $30,000

Royalty Fee 5.9% 4%

Starts Operating 1945 1961

Starts Franchising 1948 1977

Ranks in Franchise 500® #31 (2005) #335 (2005)

Outlets (2005)

International : 2845

USA : 2279

(2003)

International : 438

USA : 231

Baskin-RobbinsMarket Competition Analysis

Training Available at headquarters: varies

Two-week initial training class at headquarters

Ongoing Support NewsletterMeetingsToll-free phone lineGrand openingSecurity/safety

proceduresField operations /

evaluations

Initial on-site training and assistance upon opening a shop On-going marketing and

promotional support On-going operational and marketing/business

planning support

Fun Facts After serving in World War II, Robbins bought an ice cream parlor in

Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born.

Baskin-Robbins original colors were brown (Chocolate) and pink (Cherry) and our famous polka dots represent balloons.

Our trademarked "31" stands for a different ice cream flavor for each day of the month. It was included in our logo and marketing efforts beginning in 1953.

We believed people should be able to try any flavor

without cost - a belief that led to the iconic pink spoons.

Baskin-RobbinsIn Indonesia

Baskin-Robbins Franchise in Indonesia Owned by PT. Naryadelta Prarthana, directed by Mrs. Lim, since

November 1990.

Opened their first stores in Plaza Indonesia and Blok M Plaza on April 14 and 15, 1991.

Now, their ice cream parlors can be found in Jakarta, Bandung, Semarang, Solo, Yogyakarta, Surabaya, and Bali.

Thanks…