Launched in April 2014, the Bauer Academy is a unique proposition blending education, media and ad-vertising.

We deliver premium multimedia train-ing at 20 locations across the UK. Our exciting, industry based activ-ities can provide innovative new ways to meet a wide-range of cam-paign briefs.

Bauer Academy training:

• engages targeted groups• changes attitudes and behaviours• creates powerful peer to peer

campaigns• offers unique insight

WHO WE ARE…

Bauer Media is the UK’s most influential media brand network. The Academy taps into the expertise and reach of Bauer’s Radio, Digital, TV and Magazine brands to create outstanding projects that connect audiences to campaigns in new ways.

Consumer, Creators, Curators Harnessing the Power of Digital Lifestyles

People are not just consuming content,

they create and curate it

too. The Bauer Academy

capitalises on this passion

for digital by helping targeted groups to create content that aligns with

your campaign.

The Bauer Academy uses media training

to connect campaigns to con-sumers in dynamic

and impactful ways.

It’s a creative ap-

proach. And it works.

Ultimately, our training creates ambassadors for your campaign.

Armed with multi-media content to

share on their social media they become keyinfluencers, each

one reaching hundreds

of peers.

This project targeted key demograohics and used media training to help individuals think critically about a taboo subject. By the end of

the training 100% of participants had changed their views on

what constituted rape and sexual assalut. Participants also created content to share on their own social media

in order to tackle attitudes amongst peers.

Case Study: ‘We Can Stop It’ Peer to Peer Campaign

‘This unique approach combined education, advertising and social media, with

unprecedented results’ Marketing Manager, Police Scotland

‘Unprecedented Results’

‘Research that isn’t just a focus group’ Case Study: Gaining Insight

This was an exciting opportunity for RWCU. It gave us the chance to find out what products

and services people in this specific area want.

It was invaluable insight, and it helped us build relationships with new customers.

Our staff loved it too. It has been excellent!

TALKABILITYOur activities are

hugely relevant and exciting – participants

want to share their industry experience

UNIQUE ENGAGEMENT We offer true beyond the spot advertising in a positive, important and engaging way.

BUILD TRUSTPeople choose our brands because they love them, and through alignment with the Academy, you can tap into the trust that they have with us.

POSITIVE CONNECTIONWe aim to educate and help our audience. Your campaign can be an integral part of it.

BRAND AWARENESS We can help your

business stand-out above the competition with our

engaging activities.

MULTI-PLATFORM TOUCHPOINTS

Our activities, and the content participants

create, can reach people on-air, online, on-ground,

and via social media.

Why Get Involved?