bChannels Experience and Expertise

Partner Profiling

Who We Are

bChannels is a specialist in the development and optimization of routes to market and

channel engagement process for global technology companies. Our team of consultants work with channel leaders in the world’s largest technology businesses to

develop effective channel strategy and process. We have people based in North

America, Europe and Asia.

Who We Work With

bChannels works with clients in every technology sector including Telco (with Cisco,

Avaya and Alcatel-Lucent), Hardware (with Samsung, LG and Lenovo) and Software (with Symantec, VMware and SAP). Intel is our largest client.

Two Stage Process

Effective partner profiling is best done in two stages. First build a profiled database

from public domain sources, aggregating data to identify ‘opportunity clusters’. Second

make outbound calls to enhance profiles and to gather contact information.

Proprietary bChannels Tools

Outbound calling is expensive, so the more work

we do up front to build the database, the more

cost effective the program is. At bChannels we

have developed a unique approach to database building using our own proprietary tools. These

‘scrape’ partner profile data from public domain

websites, like vendor partner locators.

Oracle Case Study

Using our tools we recently built a qualified database of Microsoft, IBM and JBoss partners for Oracle, including contact details and specializations. All without making a

phone call. This means that when we do pick up the phone we are targeting partners

most likely to be of interest.

Low cost database build

Public domain sources

Proven bChannels tools

Specialisations, locations

Allows targeting of calling

For more Information

Check out our website at www.bChannels.com or contact Matt Rowland-Jones on matt@bchannels.com.