Better Living, West Coast Style

www.bcliving.ca

Reach BC with bcliving

What is bcliving?

The name says it all! bcliving is about living the good lifein BC. We are the province’s go-to resource for inspiredeveryday living.

The only local site to bring you the best of West Coastliving, bcliving features quality, on-trend content fromboth leading web writers and top print magazines in theprovince on 7 popular lifestyle topics in BC:

FoodHealthHomeGardenEntertainmentStyleTravel

And it’s all presented in a beautiful, mobile-friendly designwith an intuitive, easy-to-navigate structure that facilitatesthe best possible user experience.

www.bcliving.ca

Who comes to bcliving?

bcliving appeals to anyone interested in improving their lifestyle and living well in BC. But there is also a keytarget demographic:

70/30 female/male audienceAged 30-55Employed with mid-to-high household incomeWell-educated, socially aware, discerning and web-savvy consumers interested in achieving work-life-family balance on the West CoastThe primary purchasers

Reach BC with bcliving

Sample Visitor Profiles

The Modern Mom - The multi-tasking guru looks tobcliving as a trusted resource for her range of dailyinterests from health tips, recipes, gardening know-how,home décor ideas to weekend planning.

The Gourmet - Food and drink aficionados rely onbcliving to stay informed on the best restaurants intown, inspiring new tastes in the kitchen, and the latestdining trends.

The Social Butterfly - What are the hottest events tocheck out in town this week? bcliving has the answers!

Connect with BC through bcliving

Let us help you showcase your business and increaseyour brand awareness in the regional markets of BCthrough a wide range of advertising and sponsorshipopportunities.

Let bcliving drive your business in BC!

www.bcliving.ca

Advertising opportunities with bcliving

Advertising Opportunities at a Glance

Display Banners. Get noticed with run-of-site (ROS) ortargeted, category-specific display ad banner campaigns.

Category Homepage Sponsorship. Position your brand infront of a specific market segment by sponsoring one ormore of bcliving’s 7 categories. Receive page dominationand a business profile to promote your company’sproducts and services.

Featured Business Profiles. Showcase your business witha detailed profile, including an image gallery, video, andcontact information.

E-Newsletter Banners. bcliving sends out regulare-newsletters to double opt-in subscribers for each of our7 lifestyle categories. Enjoy high visibility to a targetedaudience with display advertising banners.

Promotional Features. Share your industry expertise inyour own words with a branded content piece that will bepromoted within a bcliving category of your choice.

Contests. Entice reader interest and boost brandengagement by headlining a contest hosted on thebcliving website. A great way to reach new customers,generate sales leads, and stimulate viral attention.

Get Results with bcliving

bcliving o ers a range of advertising and sponsorship opportunities to help you connect with the BC lifestylemarket. Whether your goal is to reach broad or to target a specific market segment, bcliving can get you results!

www.bcliving.ca

Display Banners: Run of Site

For Comprehensive Reach:

Reach a broad audience with ROS display advertising onbcliving. With just 4 ad spots on each page, you willreceive exceptional exposure.

The Rates*

ROSHeader Leaderboard (728 x 90) $450/monthBig Box 1 (300 x 250) $500/monthBig Box 2 (300 x 250) $400/monthFooter (728 x 90) $350/month

* Rates are based on supplied artwork. Extra charges apply if design and productionservices are required.

Header Leaderboard

Big Box 1

Big Box 2

Footer

www.bcliving.ca

Display Banners: Category Specific

For Specific Category Reach:

Target one or more of bcliving’s 7 lifestylecategories by displaying your ad next to editorialcontent within the category of your choice, includingFood, Health, Home, Garden, Entertainment, Style,and Travel.

The Rates*

Category Specific Advertising (per category)Header Leaderboard (728 x 90) $900/monthBig Box 1 (300 x 250) $1000/monthBig Box 2 (300 x 250) $800/monthFooter Leaderboard (728 x 90) $750/month

Buy More and Save!Purchase 2 categories and receive a 10% discountPurchase 3 categories and receive a 20% discountPurchase 4 or more categories and receive a 30% discount

Limit to 3 category-specific advertisers per ad spot percategory (a minimum 30% share of exposure within contentof selected category)

* Rates are based on supplied artwork. Extra charges apply if design and productionservices are required.

Header Leaderboard

Big Box 1

Big Box 2

Footer

Example shows display banners running beside an article within the Home category

www.bcliving.ca

Category Homepage Sponsorship

Make a Big Splash to Readers!

Align your brand with one or more of thetop lifestyle categories on bcliving.Category Homepage Sponsorships give youexclusive exposure to a niche audience atthe front door.

Page Domination

Logo ownership in the main featuresection of the category homepage

- Exclusive ownership of headerleaderboard and big box ad banners on thecategory homepage

BONUS: Have your logo link to a customBusiness Profile where you can promoteyour company’s products and services.

The Rate*

$750/month

* Rates are based on supplied artwork. Extra charges apply ifdesign and production services are required.

Header Leaderboard

Your Logo

Big Box 1

www.bcliving.ca

Featured Business Profile

Showcase Your Business to bclivingreaders

Promote your company’s products and servicesto new and existing customers with a uniquefeatured business profile on bcliving.

Package Includes:

- A unique profile page with slideshow and video features*

- 30-day rotating promotion on homepage

- Regular rotating promotion on category

content pages

- Exclusive, one-time promotion in a category- specific e-newsletter

- SEO copy-editing- A permanent link to your website for longterm tra c value

The Rate*

$300/month (12-month commitment)

* All information and materials to be supplied by client. Videoproduction services available for an additional fee.

www.bcliving.ca

Featured Business Profile (con’t)

Your Business Profile willreceive ample promotionthroughout the bclivingwebsite to increase exposureto your target market.

30-day rotation on homepage

Additional spotlight onhomepage

Promotion on contentpages within specifiedcategory

High-profile promotionin one category-specifice-newsletter edition

www.bcliving.ca

E-Newsletter Banners

For Higher Visibility with Target Consumers

When you want your message to go directly to targetconsumers, the bcliving family of newsletters will deliver.You know you are reaching the right audience because oursubscribers have signed up to receive the type ofinformation they want.

For each of the 7 content categories, bcliving sends outregular bite-sized e-newsletters to a growing list of doubleopt-in subscribers. Cumulatively, the entire bcliving brandof newsletters reaches close to 20,000 subscribers, with animpressive average open rate of 47%.

There are only three exclusive positions available for eache-newsletter: Header Leaderboard, Big Box and Footer.Secure your spot today!

The Rates*

TRAVEL $500/month, bi-weekly

HEALTH $500/month, bi-weekly

HOME $500/month, bi-weekly

STYLE $500/month, bi-weekly

ENTERTAINMENT $500/month, weekly

FOOD $500/month, bi-weekly

GARDEN (beginning in April) $500/month, bi-weekly

BC’s BEST $500/month, monthly

Big Box

Header Leaderboard

Footer

* Rates are based on supplied artwork. Extra charges apply if design and production services are required.

www.bcliving.ca

Promotional Features

Engage the bcliving Audience in Your OwnWords

Promotional Features o er a unique way of sharing yourindustry expertise with prospective customers in aneditorial setting.

Use the bcliving content format as a direct platform toestablish rapport with your target market and get themthinking about your products and services.

A “Promotional Feature”label will be applied

Positioning within editorial content categories

* with client-supplied copy and image

Package Includes:

- Custom article with image tobe placed on bcliving as apromotional feature- Feature will be showcased onthe relevant editorial categorylanding page(s)- SEO copy-editing formaximizing exposure- 30-day promotion on thebcliving homepage

The Rate:

$2000/feature*

www.bcliving.ca

Contests

Generate sales leads and perform quickmarket research

Who doesn’t love winning free prizes? Running contestson bcliving gives you the opportunity to build buzz,promote your products and services, and generate qualityleads from bcliving visitors.

Contest package includes:

A contest page with entry form promoting yourprize and businessPromotion of contest on bclivingContest can run for up to 2 monthsPromotion of contest in a monthly Contest Updatenewsletter sent to opt-in subscribersThe option of including a marketing researchquestionSubmission data from all entrants*

The Rate

$500/contest plus prize

•information provided in accordance with privacy laws

www.bcliving.ca

Contact Us Today!

For more info or to book your next campaignwith bcliving:

Email:sales@bcliving.ca

Call:604.299.7311

Or visit:bcliving.ca/advertise