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28 juli 2011
What’sNEW?
LOCAL MOBILE
SOCIAL
These days it all about:
QIWhat’s NEXT online?
DIESEL• Integrated campaign: brand activation
• Diesel introduce QR codes instore• Each product has its own QR code• By scanning the product QR code the consumer is able to
like aspecific Diesel product at Facebook
➡ Real world liking / code scanning
More information about the Diesel case?
Scan the QR code beneath and watch the movie
ZHA HUO DIAN• Integrated social shopping campaign
• Zha Huo Dian (retailer) uses Facebook to check the popularity of future product ranges
• They post their potential new products at Facebook• Fans of Zha Huo Dian are asked to like these future
products• Most populair products are being sold in their stores • Fans influences the product assortment
➡ Real world liking / group buying
MACY’s• Integrated campaign: brand activation
• Macy’s offers extra experience at NY fashion night• Consumers are able to fit new clothing by using
Augmented Reality mirror.• Mirror contains virtual clothing which you can fit by
standing in front of the mirror.• Consumers are able to share digital outfit at Facebook,
mobile or email
➡ Social shopping
ESTEÉ LAUDER• Integrated social shopping campaign: sales
• Esteé Lauder developed for Smashbox an online Social Shop and eLoyalty program
• Consumer logs-in by social media (Facebook/ Twitter) and sees which products are most liked in general and by friends
• Consumer buys products directly online and saves loyalty point for online rewards program
➡ Social shopping & loyalty
FBTO• Social campaign: brand activation
• FBTO (Dutch Travel Insurance company) uses Spotify to create the FBTO world hits playlist
• FBTO askes consumers to add their favorite song (which contains the name of a city or country) to the FBTO world hit playlist
• Consumers can listen to this play list for free and share it with all their friend on Facebook
➡ Co-creatie
KAISER CHIEFS• Online campaign: sales/brand activation
• Music band Kaiser Chiefs invites their fans to compose and sell their own album
• The fan can choose his/her favorite 10 out of 20 KC tracks, develop their own cd cover, order and pay directly online.
• The fan can earn his tailor-made KC cd back by selling it’s unique copy to other KC fans at the KC platform.
➡ Co-creation
IceMobileWhat’s NEXT Mobile?
These days you can even brand your QR code:
ShopSavvy• Mobile App
• Consumers can compare prices and reviews of products anywhere and anytime
• The consumers scans the barcode of the product and the app will do the rest…..
➡ Consumer Transparancy
ShopSavvy
The Lynx Stream
http://www.youtube.com/watch?v=0i7Nt_L_obs
Starbucks• Mobile App
• Use of mobile app to encourage loyalty• With every order you get a coupon which you can scan with
your mobile and save value points• You can redeem these points for free products or you can
even send a free coffee to a friend as a gift.
➡ Consumer Loyalty
Starbucks
Roamler• Mobile App
• Use of mobile app to collect consumer insights or to promote a new product.
• App user receives every week a new assignment• When the assignment is accomplished the app user gets
rewarded in cash or points
➡ Co Creation
Roamler
Meet Alfred
http://www.youtube.com/watch?v=skBxK9HIE-k
Heineken Starplayer
http://www.youtube.com/watch?v=XP5yySEZub8
MINI GETAWAY
http://www.youtube.com/watch?v=dt9OlGq3gWU
Thank You&
Have Fun!
