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  • 1. Bloomington Entertainment & Arts District Inform. Attract. Explore. John Booher, Bala Chennupati, David Royer HCID, School of Informatics, Indiana University

2. IntroInformAttractExploreStrategyConclusion Problem To establish an entertainment and arts community concentrated in the lively and healthy urban core of Bloomington . Bloomington Entertainment & Arts District 3. BEAD IntroInformAttractExploreStrategyConclusion Research Methods

  • User Research
    • Focus Groups
    • Interviews
    • Ethnography
  • Secondary Research
    • Case Studies
    • HCI / Design Research
    • Social Science Research

4. Bloomington Arts & Entertainment District IntroInformAttractExploreStrategyConclusion Primary Research Findings on Districts Bloomington Downtown is not large enough for distinctive sections. Streets dont have an identifiable character in proposed districts. It is important to concentrate on building a vibrant community first. 5. Bloomington Arts & Entertainment District IntroInformAttractExploreStrategyConclusion Solution Inform Providing arts & entertainment information to people allows them to make better decisions. Attract Events & other attractions pull people to new arts & entertainment destinations. Explore City exploration helps people connect with the city & visit destination they usually would not go to. 6. Inform By informing users about arts and entertainment destinations we empower them to make their own decisions and go to the art & entertainment destinations they enjoy most. 7. Predispositions People care about the atmosphere understand public transportation People dont like to walk Designing information that fits Bloomington Intro Inform AttractExploreStrategyConclusion 8. Research People dont look at kiosks GPS tracking for public transit People care about ambiance Too many choices leads to confusion The number of people and the overall noise level can be measured People choose activities beforehand but tend to forget Intro Inform AttractExploreStrategyConclusion 9. Insights People get information overload Sound gives insights about a place Half are comfortable internet/technology. Btown has tech dichotomy. Highlight attractions in each district Intro Inform AttractExploreStrategyConclusion

  • Only displaying relevant information is most effective, because people dont get information overload
  • Sound measurements could be used to give insights about the number of people and the overall loudness of a place.
  • Half our target audience is comfortable with the use of internet/technology, another half is not. Btown has tech dichotomy.
  • Highlight attractions in each district
  • Information displays currently exist in the form of paper. The current years entire events are on display on boards in Kirkwood, for example. They cant be easily read, as a lot of information is on one sheet, and its difficult to remember events over an entire year.
  • Current information sources about events include flyers, ads in newspapers, and events lists in newspapers and their websites.
  • There should be no information overload on the people reading signs. Too many signs can only mean distraction. People must be aware of information, and have the leeway to look at and assimilate the parts theyre most interested in.

10. Intro Inform AttractExploreStrategyConclusion Insights Information displays currently cant be easily read, and create information overload Current information sources: flyers, ads, and websites.People must be aware of information, and have the leeway to look at and assimilate 11. Intro Inform AttractExploreStrategyConclusion Insights The opinions/views of the residents must be taken into considerationIncentives or good reasons are needed for people to explore new districts. Their should be multiple transportation options International students exploration would depend on transport. 12. Concepts Mobile Activity Detector What is the popular place to be today?Signage to Mobile InformationSystemI want more information and how do I remember? Next Bus Mobile Tracker How can I get there and how long will I have to wait? Web to Mobile Info Portal Can I stay informed and get updates to local happenings? Intro Inform AttractExploreStrategyConclusion 13. Intro Inform AttractExploreStrategyConclusion Next Bus Mobile Tracker Text message 4 digit code on bus stop and receive text message back with next bus arrival times. 14. Intro Inform AttractExploreStrategyConclusion Next Bus Mobile Tracker , Implementation Strategy

  • 1. Collaborate with Bloomington Public Transit (PT)
    • Install GPS tracking devices on PT
    • Put text codes on bus stops
  • 2. Develop database to track PT in real time
  • 3. Inform the public
    • Have posters around town and on PT sites
    • Include tri-fold brochures on PT and through mailings
    • Broadcast the changes through public access channels
    • Share on website and through community partners

15. Intro Inform AttractExploreStrategyConclusion Mobile Activity Detector Allows users to check through a mobile device or website to the activity level of city locations. Activity Zone Quiet Zone Mobile Device 16. Mobile Activity Detector, Implementation Strategy

  • Install Noise Detection stations around the town.
    • Activity seekers
    • Quite zones
  • 2. Created website Portal
    • Shows top activity and quite zone locations
    • Allow users to set-up accounts
  • 3. Use website to market community business/attractions
    • Allow business marketing
    • Promote future events

Intro Inform AttractExploreStrategyConclusion 17. Intro Inform AttractExploreStrategyConclusion Signage to Mobile Information System Text code on advertisement to receive more information about event and event reminder through text message. 18. Intro Inform AttractExploreStrategyConclusion Signage to Mobile Information System , Implementation Strategy

  • 1. Use printed advertisements and posters
    • inexpensive
    • Does not change the feel of Bloomington
  • 2. Create database/website
    • Allows users to create accounts
    • Users can select medium for information
    • Easy for local business to use system

19. Intro Inform AttractExploreStrategyConclusion Web to Mobile Info Portal View current events and attractions online or through mobile device and get email or text message reminders. Website Database Mobile Device email 20. Intro Inform AttractExploreStrategyConclusion Web to Mobile Info Portal , Implementation Strategy

  • 1. Create website
    • Integrate website with community partners
  • 2. Allow users accounts
    • Allow users to choose type of reminders
      • Text reminder
      • Email
  • 3. Incentives to businesses
    • Allow advertising of events and promotions

21. Attract Specific events will attract people to parts of Bloomington they have never been to before.This is a great way to have people enjoy the entire Bloomington arts and entertainment scene. 22. Intro Inform Attract ExploreStrategyConclusion Predispositions People need incentive to visit new places. People like activities that are fun. Promotions for an event attract people. Residents are a major part of the people to be attracted. 23. Intro Inform Attract ExploreStrategyConclusion Research Streets are the life of a city Urban Streets are the stages on which the public life of the community is acted out.Great Streets Urban Design Guiding Principles. Streets rather than individual buildings must be the primary focus of urban development.Alan Jacobs, author of Great Streets. 24. Intro Inform Attract ExploreStrategyConclusion Research Public Art Art in the public environment can help to establish a stronger sense of place and a continuity between the past, present and future. Black & Vernooy + Kinney Joint Venture for Austins redevelopment . 25. Intro Inform Attract ExploreStrategyConclusion Research Participation and Community Community participation and social activity are among the top reasons why people attend arts and cultural programs.Reggae to Rachmaninoff: How and Why people participate in arts and culture, Chris Walker, Stephanie Scott-Melnyk, Kay Sherwood 26. Intro Inform Attract ExploreStrategyConclusion Insights Art in public places attracts people to visit them