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Focus on why native advertising is a critical concept to consider for those in marketing, advertising and media. 8 rules to start moving your organization toward being native. Presented at Bend webCAM.
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BECOMING
NATIVE
CHRIS MISMASH : BEND WEBCAM
OH TO BE A
PROPHET
WHEN BEST PRACTICE
KILLS
WHEN AUDIENCES ARE
TARGETS
BEWARE FALSE SENSE OF
SECURITY
CAUGHT UP IN ALL THE
PROCESS
MILLIONS SPENT
13 TALKING
THE BRAND THAT MAKE US
RETHINK
ACTION SPORTS UNLOCKS
COALITIONS
MAKE WHAT WE
WANT TO SEE
NOT WHAT WE HAVE TO SEE.
IF YOU LIKE BAD ODDS, PLAY ADS
0.00144058
½ OF YOUR CLICKS ARE
FAT FINGERS
TELL THE TRUTH, YOU DVR TO
SKIP ADS
LOSING CONTROL MAKES ME
ANGRY
THIS INDUSTRY IS JUST A BIT
CRAZY
WE OPTIMIZE WHERE NO ONE IS
LOOKING
KEEP CALM, TRY NOT TO
PANIC
THINK BACK TO LOOK
FORWARD
IT IS TIME FOR
NEW RULES
KEEP
MOVING
CHANGE WITH PURPOSE.DON’T STOP DOING WHAT IS WORKING FOR YOU TODAY.
RU
LE O
NE
THINK
WWRBD
WHAT WOULD RED BULL DO?KEEP FOCUSED ON BEING AUTHENTIC, COMPELLING, RELEVANT AND SOCIAL.
RU
LE T
WO
SHIFTPURPOSE
WINNING IN CONTENT HAS NEW MEANING.THE GOAL IS TO GET PEOPLE TO POST AND OWN YOUR CONTENT AS THEIR OWN, NOT TO CRAFT THE MOST CLEVER TAGLINE.
RU
LE T
HR
EE
BUILD THROUGHPEOPLE
CREATE PARTICIPATION.THINK ABOUT HOW TO CREATE COALITION TO SHARE YOUR STORY OVER USING MEDIA BUY TO PUSH YOUR STORY.
RU
LE FO
UR
BE ON THE INSIDE
PEOPLE ARE CUTTING OUT THE PERIPHERY.IT IS CRITICAL TO BE A PART OF THE STORY RATHER THAN SOMETHING STAPLED ON TO THE SIDE OF IT.
RU
LE FIV
E
MAKE CONTENT THATCOMPELS
HOLD A HIGHER STANDARD.CONTENT HAS TO BE SOMETHING PEOPLE SEE BECAUSE THEY WANT TO, NOT BECAUSE THEY HAVE TO.
RU
LE S
IX
KEEP ITREAL
WE CAN ALL SNIFF OUT FAKE.SPEND TIME BEING RELEVANT AND AUTHENTIC TO YOUR AUDIENCE, AND FOCUS LESS ON EXECUTING PERFECTLY “ON BRAND”.
RU
LE S
EV
EN
LEANFORWARD
THE FUTURE REWARDS BRAVERY. START NOW BY CARVING OFF BUDGET TO EXPERIMENT WITH NATIVE CONTENT.
RU
LE E
IGH
T
GOOD EXAMPLE
BEING NATIVE IS POSSIBLE, NO MATTER YOUR SIZE OR INDUSTRY. IT JUST REQUIRES SOME CREATIVITY AND THINKING.
LINKShttp://www.forbes.com/sites/theyec/2013/08/28/the-growing-impact-of-native-advertising-on-brand-marketing/
http://www.theguardian.com/media-network/media-network-blog/2013/jul/26/native-advertising-brands-publishers
http://www.adweek.com/news/press/details-uses-bloggers-native-advertising-152201
http://www.sharethrough.com/2013/03/new-native-advertising-study-from-nielsen-and-sharethrough-shows-why-choice-beats-interruption/
http://www.stance.com/punks-and-poets
http://thecreatorsproject.vice.com/en_us
http://www.nowness.com/
http://devour.com/
http://cityhomecollective.com/
http://www.youtube.com/watch?v=LerdMmWjU_E
thanksfind me on twitter @The_Archetypistor say hello on linkedin or visit me on my where i work at mismash.jux.com