EMERGING NEW MARKETS

Presented By : NITIN WADHWANI Email : nitin_wadhwani@yahoo.com

Introduction :

Brief :

• Founded – 1895, Johannesburg, South Africa

• Multinational Breweries Company • Headquarters – London ,United Kingdom• World’s Second Largest Brewer • Operation - 75 Different Countries• Employees (Worldwide) – 70,000 (2011)

• Net Income - US$ 4.477 billion (2012)

The Emerging Markets :

Top Emerging Markets (Across the globe)

CHINA INDIA EASTERN EUROPE SRI LANKA

Comparative Market Share - SABMILLER

Currently SABMILLER In India :

Head Office : Bangalore, Karnataka Breweries: 11 Owned & 4 Contracted Company Size : 1001-5000 employees Annual Per Capita Beer Consumption (India) : 1.7 litres 20% Sales Growth : FY 2013 Major Brands : Peroni Nastro Azzuro, Indus Pride, Miller High Life, Foster's,

Haywards 5000, Knock Out, Royal Challenge , Royal Challenge Strong

Comparative Consumption Of Beer Around The Globe & India

Brands In INDIA:

Opportunities In INDIAN Markets :

Cheap Labour & Raw Material

Development of Life Style Western Culture Adaptation Low Cost To Services Market Size Increasing Supply Chain Development Effective Distribution

System

Key Risks :

Political Risk Competitor Risk Market Risk Cost Risk Management Risk

Pro-Active Measure ~ Risk Management

Research before enter in new market

Understand the difference between Market & People

Efficient Strategic Planning & Implementation

Monitor Political Environment Partnership with locals Cost Modification

Expanding Market In India :

Goal = Expanding Sales Motive = Maximizing Long-term Profits

Few Steps To Adopt:

Differentiation Effective Positioning in Customer Minds Local Laws, Regulations, Policies Implementation of Western Trend in Asian

Market

Entering In New Markets Of Multinational Enterprise :

Exporting Licensing Partnership Franchising

Along with : Hard work, Flexibility, Effectiveness, Preparation

Competitive Environment :

Dominant By Few Major Players For The Brands Like Foster’s, Miller, Peroni are :

Heineken  Kingfisher Ultra Budweiser Leffe Blond Carlsberg

They all Position themselves in “Premium Class”

Other Players For Haywards 5000, Royal Challenge

Kingfisher Stong Magnum Corona Extra

Porter Five Force Analysis :

Source - http://en.wikipedia.org/wiki/Porter_five_forces_analysis

Porter’s Five Force :

Threats Of Rivalry- Brewery from UB group named Kingfisher (Premium) is

treated as the best rival

Bargaining Power Buyers/Suppliers- Respected, growing and globally strong brand

Threat Of Substitutes - Magnum, Kingfisher Draught, Budweiser's, Carlsberg Threat Of New Entrants- Economies Of Scale

Visual Attractive Advertisements

Thank You For Your Time