BEST CUSTOMER VERIFICATION

FACE TO FACE

•At purchase time. •3 questions – ideal customer verification, product ideas

•Download at www.springintosales.com

PEOPLE WHO ARE BUYING

2 KINDS OF PEOPLE

PEOPLE YOU WOULD LIKE TO BUY

2 KINDS OF PEOPLE

ONLINE ORDERS•Orders. How and when.•Why did you buy? What keywords did you use? How did you find us?

•Who are you?

WARRANTY CARD

•Why did you buy from us. Why not our competitor? How did you find us. What kind of google words did you use? Who are you? Age, income, suburb, kids.

HOW TO FIND THEM

•Post up 140 character description on social media and ask?

WEBSITE SURVEY

•Embed a short survey on your website•Promote through social media• Survey tools:

• Wufoo• Zoomerang

CONTEST

•Run a contest, have to fill out survey to enter

EXISTING CUSTOMERS

•Do a survey with your existing customer base or a customer base similar to yours.

•SurveyMonkey, Polldaddy, Google Docs•Incentive

ORGANIC

•Add survey to email signature•Add question to email signature

BLOG GIVEAWAY

• Sponsor a giveaway from a small to medium blogger who hits this profile audience. The entrants have to answer a couple of questions to enter. You can collect information including their profile. Also, they can answer what they liked on your website.

MAGAZINE

• Identify a magazine that fits your target market. Ask them, or find a colleague, who'll let you know the statistics and demographics on their subscribers.

•Get advertiser packet.

RESEARCH

•Set up Google Alerts under your topic and see where it leads

•Alexa•Use Google or Bing. Once you have some demographics, a tried and true search should turn up more.

SURVEY RULES

#1 HAVE A GOOD EMAIL SUBJECT LINE

A ONE QUESTION SURVEY. LITERALLY ONE QUESTION. I PROMISE.

#2 USE SOCIAL MEDIA AND EMAIL

#3. DON’T ASK FOR TOO MUCH

LOOK FOR THE WEIRD ONES

Click icon to add pictureBrainstorm questions to ask on survey form

Different types of surveys

Questions to ask in person

Which method you will choose to verify

What blogs you will choose to align with