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My talk delivered at Gamercamp Lvl 3 in Toronto, on November 27thhttp://gamercamp.ca
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BETTER BEAT THE ODDSMake games you love and stop eating KD every night.
GAMERCAMP
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GAMERCAMP
WHAT’S THE POINT?
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GAMERCAMP
#NOKD
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GAMERCAMP
@SHAWNYEAGER
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GAMERCAMP
WHY THIS GUY?
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DO YOU WANT TO MAKE YOUR OWN GAMES FOR A LIVING?
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YES?
YOU’RE BUILDING A BUSINESS.
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SHIFT YOUR THINKING.9
COMMIT TO BUILD A BUSINESS.
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ACQUIRE NEW SKILLS.11
DECISION POINTS12
GAMERCAMP
SHIFT YOUR THINKING.
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MYTH:I CAN GET BY WITHOUT BUSINESS SKILLS.
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MYTH:
IF I MAKE INSANELY GREAT GAMES, THE REST WILL WORK ITSELF OUT.
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BIG MONEY
Digital games to double to $53B over next 5
years
Mobile gaming alone is expected to triple to
$17.5 billion by 2016
Source: Ovum
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MYTH:BUILDING A BUSINESS MEANS SELLING OUT.
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BUSINESS ISA GAME.
PLAY IT WELL.
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GAMERCAMPCOMMIT TO BUILD A BUSINESS.
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WHAT ARE YOU COMMITTING TO?
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BUSINESS REVENUE >
PERSONAL INCOME
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COMPANY >
PRODUCT
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PRIORITY 1:
CLEARLY DEFINE SUCCESS
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THE FUNDAMENTALS
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PLANNING26
NEED (WANT)
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HOW YOUR PRODUCT MEETS IT
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MARKET OPPORTUNITY
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REVENUE POTENTIAL
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HOW TO CAPTURE IT
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DOES THIS FIT?
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http://www.businessmodelgeneration.com/
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CUSTOMER SEGMENTS
images by JAM34
VALUE PROPOSITIONS
images by JAM35
CHANNELS
images by JAM36
CUSTOMER RELATIONSHIPS
images by JAM37
REVENUE STREAMS
images by JAM38
KEY RESOURCES
images by JAM39
KEY ACTIVITIES
images by JAM40
KEY PARTNERS
images by JAM41
COST STRUCTURE
images by JAM42
images by JAM
customer segments
key partners
cost structure
revenue streams
channels
customer relationshipskey activities
key resources
value proposition
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KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
The Business Model Canvas
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THE LEAN STARTUPhttp://www.theleanstartup.com
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FINANCE46
CASH FLOW
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GROWTH RATE
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PROFIT AND LOSS
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BALANCE SHEET
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BREAK-EVEN ANALYSIS
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PRODUCT MANAGEMENT52
"is the discipline and business process which
governs a product from its inception to the
market or customer delivery and service in
order to generate biggest possible value to the
business"
—Wikipedia
PRODUCT MANAGEMENT
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PRODUCT MANAGEMENTMartin Eriksson @ http://mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
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MARKETING55
Product Price
Place Promotion
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RESOURCES & TOOLS• OnStartups
http://onstartups.com
• Market-by-Numbers
http://market-by-numbers.com
• Startup Marketing:
http://startup-marketing.com/
• HubSpot
http://www.hubspot.com
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SALES61
SETTING TARGETS
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MEASURING ACTUALS
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E.G. UNITS, ARPU, ARPPU
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COST OF SALES (COS)
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CUSTOMER ACQUISITION COST (CAC)
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LIFETIME CUSTOMER VALUE (LCV)
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OPERATIONS68
CHEAP OR FREEhttp://startupnorth.ca/2011/08/31/leanstartup-tools/
• Accounting
• Landing pages
• Analytics
• Project management
• Source control
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GAINING AN EDGE
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BECOME A BETTER NEGOTIATOR
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BUILD SMART PARTNERSHIPS
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COMMON OBJECTIVES
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SPECIFIC GOALS
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MEASURABLE OUTCOMES
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SHARED RISK & REWARD
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BUILD A BRAND
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CREATE MULTIPLE WAYS TOGET PAID
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Music for Nothing and the Fans for Free
http://allthingsd.com/20111028/music-for-nothing-and-the-fans-for-free/
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EXHAUST YOUR FINANCING OPTIONS
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• CrowdStar Fundhttp://www.crowdstar.com/fund
• Industry Canadahttp://ic.gc.ca
• Ontario Network of Excellencehttp://www.oneinnovation.ca
• Canada Media Fundhttp://www.cmf-fmc.ca
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LOOK FOR PATTERNS
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GAMERCAMP
ACQUIRE NEW SKILLS.
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TAKE STOCK
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BUILD, BUY OR BORROW?
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SKILLS DEVELOPMENThttp://www.marsdd.com/entrepreneurs-toolkit/
entrepreneurship101
• Business models
• Marketing
• Financial planning
• Sales
• Raising money
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COROLLARY:
BEG, BORROW AND STEAL
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KAIZEN
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MEASURE, ANALYZE, ITERATE
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DO YOU WANT TO MAKE YOUR OWN GAMES FOR A LIVING?
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DECISION POINTS92
GAMERCAMP
@SHAWNYEAGER
SHAWNYEAGER.COM
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GAMERCAMP
PHOTO CREDITS• Google Master Plan - http://www.flickr.com/photos/jurvetson/21470089/sizes/l/in/
photostream/
• Accounting - http://www.flickr.com/photos/jeffanddayna/3226477735/sizes/l/in/
photostream/
• Herder - http://www.flickr.com/photos/bombeador/2094518293/sizes/l/in/photostream/
• Times Square - http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/
photostream/
• Buy More Stuff - http://www.flickr.com/photos/michaelholden/2104218938/sizes/l/in/
photostream/
• Gears - http://www.flickr.com/photos/19779889@N00/4398186065/sizes/l/in/
photostream/
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