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Focus on a strong subject lines and a call to action that's above and below the fold in your messages. Regular mail messages can be misinterpreted, check out these tips
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TIPS TO GET YOUR EMAILS OPENED AND READ
With betterACTnow
How often to send?
Too often- people will unsubscribe, too
infrequently – people will forget who you
are
How often will depend on the content
you’re sending
Promoting goods
Updating clients
Sending useful information
The key -know your audience, what’s in
it for them?
Keep messages short Put long descriptions on landing pages
Call to action, above & below the fold.
Aim for strong subject lines
Presented by Elene Marsden
Outlook Tips
Make subject lines meaningful and useful
Avoid misinterpretation
Make instructions as clear as possible
State your expectations
Use short paragraphs
Write for the lowest denominator
What you say is written in stone
Email is not urgent
Beware of the recipients
Turn those business card
contacts into raving
fans
with regular
communications
that your customers look
forward to receiving.
Keep on Adding Value:
