Session  6:  Beyond SMS: Using Social Networks

to Reach a Broader Market  

John V. Owens RBAP-MABS

 

2012 RBAP-MABS National Roundtable Conference June 7-8, 2012

Hyatt Hotel & Manila  

30

36

29 26 26 27 29

33 31

42

30

24 30

23

33 37

30

43

26 30

34

17

37 36

Total MetroManila Luzon Visayas Cebu Mindanao Davao MegaManila

2009 2010 2011

 Internet  usage  has  remained  largely  stable,  though  we  see  some  pockets  of  growth  

Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  Na;onal  Urban  Philippines  Source:  Nielsen  media  Index  2009  Q1,  2010  Q1,  2011  Q1  

The  Social  Networking  Capital  of  the  World  

Social  network  penetra/on  is  incredibly  high  in  the  Philippines,  reaching  95%  

    Social  Network   Penetra>on  Rate  

Facebook   93.9%  Twi>er   16.1%  LinkedIn   1.9%  Internet  Use   29.7%  

Are you using �Social Networking &

Crowdsourcing �to expand your market outreach?�

Not  just  an  ac>vity  but  a  star>ng  point  for  the  online  experience  for  many  

Social Networking Search Email Online News Instant Messenger Games

39 30

11 13 5

1

Internet  Usage  Pathway  (%)    

Question: Please think about the following online services and tell me the order in which you first ever used each. Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index-2011

http://www.techiemania.com/how-to-use-social-media-to-drive-your-business.html

Thank  You!  

EMAIL: jowens@rbapmabs.org TWITTER: @jvowens

Websites:

www.rbapmabs.org www.mobilephonebanking.rbap.org

microinsurance.rbap.org www.youtube.com/rbapmabs

Facebook: MABS Phil