Big Apple Vtm Social Media Optimization And Strategy

Social Media Optimization and Strategy

Presented to theBig Apple Chapter of Ingram Micro VTN

By Matt Singley

http://mattsingley.com

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Who Am I?

• Serial Entrepreneur• Former Ingram Micro VAR• Los Angeles based Social Media Strategist• Beach Bum• Currently working with Geodelic, Mashable,

Life Without Limbs, FixMyLove and Resume Bucket

Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

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What Is Social Media?

n. Social Media [soh-shuhl mee-dee-uh]

Social media is online content created by people using highly accessible and scalable publishing technologies. The content is interactive and dynamic, not controlled by any one person or entity.


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Why Should I Care?

I’m too busy

That stuff is for kids

I can’t make any money off

of social networks

I wouldn’t even know where to

start


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The Money Issue

• Twitter is not a silver bullet• Big businesses are reporting big revenue as a

result of Social Networks• You probably won’t make money directly from

Social Networks, but will make money because of Social Networks


Who Is Online?

• Facebook user: Married (40%) average income of $61k (Biggest growth in 35-54 year olds)

• Twitter: Entrepreneurial , average income of $58k

• LinkedIn: Professional, average income of $89k

6Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

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About Being Too Busy…

• You can “work” your social networks in 10-30 minutes per day

• Use tools to do the job for you• Likely a first touch point with potential

customers

Can you afford not to find the time?


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Those That Engage, Earn• In a recent study of 100 top companies,

those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.


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Social Media On A Dime

If you have limited time and resources (and who doesn’t?) focus on the “big three”

•Blog• Facebook• Twitter


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So Where Do I Start?

• Secure•Monitor•Create• Engage


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SECURE• Find what is available http://namechk.com/• Grab the big names! Twitter, Facebook,

LinkedIn• Use an email alias to register (e.g.

[email protected])


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MONITOR• Google Alerts• Technorati/Google Blog Search• Craigslist Feeds (e.g. “IT Help”)• Paid Services (Radian6)


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CREATE• Blog: 1-2 times per week• Facebook: 3-5 times per week• Twitter: 2-3 times per day (you can do it!)


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ENGAGE• Social Media is a two way conversation, not a

podium. Reply and comment on what other people are doing as well…this will develop trust and loyalty.


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Tools of the Trade

• Tweetdeck (http://tweetdeck.com) This is “air traffic control” for Twitter

• CoTweet (http://cotweet.com) Multi-author, schedule posts

• Bit.ly (http://bit.ly) A URL shortener and tracker• Google Reader (http://google.com/reader) Aggregate

your keyword searches• WordPress (http://wordpress.org) If you don’t have a

blog, make one right away and keep it within your domain (YourCompany.com/blog)


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Tools of the Trade

• CoTweet allows strategic responses and assigned tasks. Don’t let customers go unanswered!


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Mobile Tools of the Trade

• iPhone: Twitterfon (easy to use, lightweight client) or Tweetdeck

• Blackberry: Twitterberry (everything you need)

• Windows Mobile: http://dabr.co.uk This browser-based Twitter client is quick and robust


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Ethics

• Disclosure, Disclosure, Disclosure!• Disclose who you are, who you work for and

any other relevant affiliations from the first encounter.

• Disclose any business/client relationship if communicating on behalf of a third party.

• Comply with all laws and regulations …remember, the FTC is watching!


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The Bottom Line

• Social Media is more than fun and games, it is relationship marketing.

• Go to where your customers are, do not wait for them to come to you.

• Don’t give up! Relationships take time, but they are worth it in the end.

TIME + TRANSPARENCY = TRUST


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The REAL Bottom Line

TIME + TRANSPARENCY =

TRU$TBig Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy

By Matt Singley http://mattsingley.com

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Contact Matt Singley

Twitter: http://twitter.com/mattsingleyFacebook: http://facebook.com/mattsingley

Blog: http://mattsingley.com/blogOffice: 323-774-1269

Email: [email protected]

Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

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Big Apple Vtm Social Media Optimization And Strategy