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TABLE OF CONTENTS
Overview- Product assortment- Market segmentation- Differential advantage- HR policies- Marketing strategies- Visual merchandising- Competition- Future-
OVERVIEW
It is a unit of Pantaloon Retail (India) Ltd(future group)
caters to the Great Indian Middle Class a hypermarket format 50,000 sqft of space tag-line “Is se sasta aur achcha kahin nahin” More than 208 store in 80 cities
OVERVIEW
product category Food Bazaar Depot- books M-bazaar Electronic Bazaar Furniture Bazaar Footwear Bazaar
OVERVIEW
Big Bazaar offers the maximum variety for each category of product
Also, the quantity for each product is not limited to large packs only
local brands of popular commodities, like diapers, sugar, wheat flour garments etc, are very popular in Big Bazaar stores
7
1.Product Mix
APPARELS
•Denims & T-Shirts•Fabric & Cut piece
•Formal Wear•Casual Wear•Party Wear•Ethnic Wear•Accessories•Under Garments•Night Wear•Dress Materials•Sarees
FOOD
•Staples•Ready to eat•Ready to cook•International Food•Spices•Imported Bazaar•Tea & Coffee
FARM PRODUCT
•Fruits•Vegetables•Imported Fruits•Dairy Products
CHILL STATION
•Soft Drinks•Packaged Juices•Milk Items•Frozen Foods•Ice Creams
HOME & PERSONAL CARE
•Shampoos•Detergents•Soaps•Liquid wash•Creams•Deodorants•Home cleaners•Utensils•Plastics•Crockery•Sundries
8
Product Mix Cont..ELECTRONICS
BAZAAR
• Television sets• Washing Machines• Refrigerator• Personal Care• mBazaar• Microwaves• Small Appliances• Laptops• Computer
Accessories• Kitchen Appliances
FASHION & JEWELLERY
•Footwear Bazaar•Beauty Care•Navara•Star Parivar•Meena Bindre
FURNITURE BAZAAR
•Living Room•Bed Room•Kitchen•Dinning Rooms•Kids Room•Been Bags•Paintings•Decorative Items
CHILD CARE & TOYS
•Kids Wear•Toy Bazaar•Stationary•Child Care
OTHER SERVICES
•Mr. right•Bakery•Loot Mart•Tulsi•Future Money•Future Generally
HUMAN RESOURCES MANAGEMENT AT BIG BAZAAR
Recruits – consultancy services, walk-ins, employee referrals, campus recruitment
Trains and develops – ‘’ Gurukul’’ Employees retained - attractive pay packages with
annual bonus & incentives, employee discount cards, medical treatment in recognized hospitals , friendly & cohesive culture.
Regular and periodic performance appraisal with reward system.
MARKETING STRATEGY
Minimize Retailing Cost Operating Fewer Staff on the floor one person for every 500sq
ft. Furniture cost-Rs. 800 sq ft unlike the Rs. 1600 sqft.
( Life style, Shoppersstop) Giving discount offers, working women by monthly
saving bazaar and home makers by providing a wide range of food, non food, fruits and vegetable.
MARKET SEGMENTATION OF BIG BAZAAR
Target Market Segment: Price conscious It targets lower , middle and higher class customers. The youth and newly married growing population is
preferred customer segment Specially targets working women and home makers
who are primary decision takers
MARKET SEGMENTATION OF BIG BAZAAR
Handling current economic situation:- Whatever be the economic situation big bazaar know to
sustain in the market with its every day low pricing strategy
Strategies to handle recession period: Sabse saste teen din Hafte ka Sabse sasta din The great exchange offer EDLP
MARKET SEGMENTATION OF BIG BAZAAR
Market Penetration Strategy use: Low pricing Promotion strategy: Wednesday Bazaar Scheme and festive season
shopping
Market Development: Having huge amount of opportunity to discover most of the part
of India. Product Development:
Prime location Play music according to the region Keep locus on where the working people live and keep walking
VISUAL MERCHANDISING
Visual merchandising supports a sales, retail strategies, communicates with customers, Communicates image and Supports retailing trends.
A. Interior merchandising
B. Exterior merchandising
COMPETITORS Bharti WalMart D-Mart Star Bazaar Hyper City Vishal Megamart Reliance Trends
DIFFERENTIAL ADVANTAGE
Cheap Prices EDLP (Everyday Low Pricing) Promotional Pricing Big Bazaar’s `The Great Exchange
Offer’ Early Movers Advantage
FUTURE
FUTURE
Big Bazaar is planning to have 350 hypermarkets in the country by 2011-12.
To increase its annual turnover to Rs14,000 crore by 2011-12.
The company would be looking at smaller cities for the expansion.
The company is aiming for an increase in the numbers footfall up to 14 crore next year.
The company is also launching a special festive season ‘One in a Lifetime ́ offer across all its stores on 1 to 5 October.
THANK YOU