Big Data Analytics - Market & Business Intlligence

Big Data & Analytics

Peter Loh Apr-2013

Fundamentals & Application

Sam Walton

Market & CompetitiveIntelligence

Better Value &Shopping

Experience

ConsumerBehavior

Business IntelligenceSales turnoverSupply Chain

Location

Logistics

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Big Data - Information

Consumer Behaviour & Insights Purchase pattern

Sales turnover – location, product category, time Frequency of purchase Quantity per purchase Demand sensitivity - discounts & promotions, usage

of coupons

Customer loyalty Membership or store card Loyalty programs & rewards Rebates, special & customized promotions

Big Data - Information

Market & Competitive Intelligence Market intelligence

Products – current and new product launches, product differentiation

Place – where products are being offered and distributed

Price – product pricing and offerings Promotions – types of promotions for the various

channels

Competitive intelligence News and information – secondary and primary

research Market research reports Financial reports & information

Big Data & Information

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Big Data Management & Applications

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Big Data – Cloud Computing & Web2.0

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Big Data – Cloud Computing & Web2.0

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Big Data Analytics – Digital Technologies

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Big Data Analytics – Alternative Energy

Vestas Wind Systems Turns to IBM Big Data Analytics for Smarter Wind Energy

- http://www-03.ibm.com/press/us/en/pressrelease/35737.wss

• Vestas Wind Systems will use IBM big data analytics software and powerful IBM systems to improve wind turbine placement for optimal energy output

• Using IBM BigInsights software and an IBM "Firestorm" supercomputer to analyze petabytes of structured and unstructured data such as weather reports, tidal phases, geospatial and sensor data, satellite images, deforestation maps, and weather modeling research to pinpoint installation

http://www-03.ibm.com/press/us/en/pressrelease/35737.wss

http://www-03.ibm.com/press/us/en/pressrelease/35737.wss