Big Data and E-Commerce

THE FUTURE IS NOW

Big Data & E-Commerce

Copyright © 2014 The Big Data Group, LLC. and Content Analytics, Inc. All Rights Reserved.

Managing Partner, The Big Data Group Author of Big Data Demystified Producer of The Big Data Landscape

Serial Entrepreneur

Acquisitions by Keynote, HP, and EMC • Bootstrapped and venture-backed Author of Why

Startups Fail: And How Yours Can Succeed

General Partner Mohr Davidow Ventures

Group Program Manager Microsoft

INTRODUCTION

Actionable Insights From Big Data 2

I Started Out As a Big Data Nerd

Microsoft, Redmond WA 1991


Times Have Really Changed…


But Along The Way I Learned A Few Things


The Big Data Landscape

Copyright © 2012-2014 The Big Data Group, LLC. All Rights Reserved.

Apps

Infrastructure

Technologies

THE BIG DATA LANDSCAPE, DEC. 2014


Vertical Consumer BusinessIntelligence

Analytics & Visualization

Operational IntelligenceAd/Media

Data As A Service

Analytics Operational As A Service Structured DB

BIG DATA CHALLENGES & OPPORTUNITIES

64%of companies planned

to fund a Big Data Project in 2013 with more

than $1M

GOOD INTENTIONS:

[Gartner 2012]

85%of the Fortune 500 still

won’t be able to use Big Data for competitive

advantage in 2015

REALITY:

[Gartner 2012]

35%Shortfall in data-savvy

workers needed to make sense out of

Big Data by 2018

PEOPLE:

[McKinsey 2011]


BIG DATA IS GROWING AT 40% ANNUALLY

Data is growing at a 40 percent compound annual rate, reaching nearly 45ZB by 2020

0

5

10

15

20

25

30

35

40

45

50

2008 2008 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Source: Oracle, 2012

Data in Zettabytes (ZB)


E-COMMERCE & BIG DATA

Business-to-consumer E-Commerce sales will reach $1.5 trillion this year — eMarketer

“Finally, after a decade of transformational impact on other sectors of the economy,the new frontier of e-commerce has come to food. Ready or not, our industry must do a much better job of leveraging this channel.”— Denise Morrison, Campbell Soup CEO

“Companies that fail to adopt ecommerce strategies risk stagnation, loss of share…”— Ad Age, 2014


Big Data Industry Transformation

TRANSFORMATION OF RETAIL

NOW…

Data-driven pricing and recommendations

THEN…

Sales

Image: webdesignerdepot.com


TRANSFORMATION OF FINANCIAL SERVICES

NOW…

Automated, high frequency trading

THEN…

Manual Trading


TRANSFORMATION OF CUSTOMER SERVICE

NOW…

Customer Insight

Chart: Zendesk


THEN…

Unhappy Customers

TRANSFORMATION OF ONLINE MARKETING

THEN…

Leads

NOW…

Marketing & Sales Recommendations

Company First Last Oppty Created

Acme Fred Langan $250K 6/08/12

BigCo Tom Jones $100K 6/17/12

DealCo Jan Sedor $50K 7/01/12

Stor Works

Liza Grear $750K 7/14/12

RF Group Carl Tomer $47K 7/18/12


CampaignRecommendation

TRANSFORMATION OF CITIES

NOW…

Smart meters, smart transport, data-driven

city design

THEN…

Traditional Infrastructure


TRANSFORMATION OF HEALTH & FITNESS

THEN…

Manual Tracking

Walk 45 minutes Smoothie Lift weights 20 minutes

NOW…

Goals & Measurement

Images: Azumio, DrChrono, Fitbit, Garmin, Nike


TRANSFORMATION OF EDUCATION

NOW…

Adaptive Learning

THEN…

Linear Learning

Images: Khan Academy,Knewton, Michigan


Big Data & E-Commerce

E-COMMERCE IS BIG DATA

abercrombie.com ae.com aeropostale.com Ah.nl

Amazon.com amazon.ca Amazon.cn amazon.co.jp Amazon.co.uk Amazon.fr amazonfresh.com argos.co.uk Auchandirect.fr Auchandrive.fr BabiesRUs.com bargain-outlets.com barnesandnoble.com bedbathandbeyond.com bestbuy.com bigbasket.com biglots.com Bitikla.com bodybuilding.com Bol.com bonton.com boots.com canadiantire.ca

carrefour.com.tr

homedepot.com Intermarche.com jabong.com jcpenney.com Jd.com johnlewis.com kenkokenko.com Kmart.com kohls.com Kruidvat.nl lazadolazada.com.ph Leclercdrive.fr Lefeng.cn lidl.com llbean.com locaholohaco.jp londondrugs.com lowes.com macys.com meijer.com Mescoursescasino.fr michaels.com morrisons.com myntra.com ocado.com oldnavy.com

Tmall.com Tops.com toysrus.com Trolley.ae

tudespensa.com ulabox.com verabradley.com victoriassecret.com victoriassecret.com/pink vitadepot.com vitaminshoppe.com vitaminworld.com waitrose.com walgreens.com

Walmart.com walmart.ca Walmart.com.br Wegmans.com Wehkamp.nl well.ca Woolworthsonline.com.au yankeecandle.com Yihaodian.com zalora.com.ph

oldnavy.caom Onofre.com.br Ooshop.fr

overstock.com ozon.ru Paodeacucar.com.br peapod.com petco.com petsmart.com pgestore.com rakuten24.rakuten.co.jp Redbaby.suning.com Riteaid.com

safeway.com Sainsburys.co.uk sainsburys.com sallybeauty.com

samsclub.com Sanalmarket.com sears.com shop.hobbylobby.com shoprite.com soap.com Souq.com statelinetack.com Suning.com

target.com

carrefour.es Carrefourdrive.fr Carrefouruae.com chronodrive.fr Colesonline.com.au Coradrive.fr

Costco.com Coursesu.fr crs-online.ca

cvs.com Dangdang.com diapers.com dickssportinggoods.com dollargeneral.com dollartree.com drugstore.com Extra.com.br flipkart.com freshdirect.com gandermountain.com gap.com Geantonline.ae gnc.com

google.com/shopping hepsiburada.com hollister.com

*Major retailers highlighted.



IDENTIFY, OPTIMIZE & IMPROVE

CONTENT ANALYTICS OVERVIEW

• Trusted by many of the world’s largest brands and retailers

• $5.5M in venture capital funding from Almaz Capital and Dunnhumby Ventures

• Global presence

• Web-based E-Commerce analytics offering


CASE STUDY: MAJOR RETAILER


Business case: • Find and monitor products that have under-

optimized product content across a 4M+ SKU site • Recommend products that can be improved and

specific actions to take • Perform baseline evaluation and report on progress

over time

Results: • Increased traffic/sales for optimized product pages • Better customer purchase experience • Increased collaboration with suppliers

CASE STUDY: GLOBAL BRAND


Business case: • Find and monitor products that have under-optimized

product content across multiple E-Commerce sites • Recommend products that can be improved and specific

actions to take • Receive notification of competitor price changes and out

of stock products so brand can adjust pricing and ensure products are in stock

Results: • Identified specific opportunities for improvement • Able to adjust pricing & product availability based on alerts • Increased collaboration with retailers

RANKINGS SCORECARD

See how your products rank across e-commerce sites.

INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX.

Receive Email AlertsDaily, Weekly, or Monthly direct to your inbox to track rankings over time.


PRICE CHECK

See how you stack up against the competition.

Compare pricing across retailers with ease!



RATING & REVIEW ALERTS

Content Analytics lets you know when your products receive negative alerts so that you can reach out to consumers in a timely way.



OUT OF STOCK ALERTS

Content Analytics prevents loss of revenue by sending you daily alerts.

Knowing when your products are unavailable for purchase is crucial to rankings and sales.



SUCCESS THROUGH OPTIMIZATION

1. Product Title Does it contain relevant keywords?

2. Product DescriptionIs it platform customized?

3. ImagesHow many should eachproduct have?

4. VideosWhat can video do for ranking?

5. ReviewsAre customers reviewing after purchase?

6. PricingAre they competitive?


CONTENT HEALTH

Identify which products need attention.

Content Analytics provides dynamic relevant dashboard reporting on all aspects, allowing retailers, brands, and agencies to make impactful optimizations.


PILOT PROGRAM OVERVIEW

Enterprise level analytics tools for optimizing product content, keyword relevance & rankings in global e-commerce.

TRUSTED BY MANY OF THE WORLD’S LARGEST BRANDS & RETAILERS

What’s Included…Up to 10 products / Up to 10 competitor products / Up to 10 retail sites


Thanks for your time.LETS TALK. [email protected] | (415) 754-9338