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BIG DATAis not the next big thing
It Is Here And Now
rubenmartinezs
Ruben Martinez
BIG DATA is not the next big thing, is here an now
Humans and machines create 2.5 Exabytes (2.5 x 10
18
bytes) of data every day
BIG DATA is not the next big thing, is here an now
Individuals create around 70% of that information
BIG DATA is not the next big thing, is here an now
Your mobile phone and your web browsers are generating loads of
data
BIG DATA is not the next big thing, is here an now
Your debit card too
BIG DATA is not the next big thing, is here an now
Sensors employed in power grids, medical, meteorological,
biological and military systems need to be stored and processed
BIG DATA is not the next big thing, is here an now
it will grow 50x in the next 10 years
There is more to Big Data than just size
Speed is key in time-sensitive or real-time applications
THIS IS BIG DATA
BIG DATA is not the next big thing, is here an now
big data hadoop mapreduce nosql
Big Data: from technology to business
Web Search by Google Trends world-wide from 2004 to 2012
The searches “Big Data” are booming in frequency in the last 12 months. They grow faster than the popularity of the technologies involved in it (Hadoop, MapReduce, NoSQL)
BIG DATA is not the next big thing, is here an now
What is this hype all about?“Data science is the new black”
Tim O’Reilly, March 2012
Imagine business intelligence on
steroidsYou may increase revenues… or improve margins:
o predict customer lifetime
o decide how, where and exactly when to spend the marketing
budget
o manage stocks
o hire staff
o hedge risks or finance investments…new applications and uses are found every day
BIG DATA is not the next big thing, is here an now
Is Big Data for you?
Your recipe of success includes:
Infrastructureprocessing facilities and networks are getting cheaper
Softwaretools are developing at break-neck speed
Talentexpertise, insight and inspiration to ask the right questions.
Ability to changeinformation silos need to open up to sharing environments.
“More data beats better algorithms, but better questions beat more data”
Gregory Piatetsky, KDnuggets, October 2012
…it’s not the data, it’s what you do with them
BIG DATA is not the next big thing, is here an now
Thank you.
rubenmartinezs
Ruben Martinez
Find more about Big Data at Paradigma