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Using the Birkman Method and
Emotional Intelligence to
create your most effective and
productive organization.
Cathleen Allen
President
January 24, 2009
Every Birkman profile ident ifies –
• Organizational strengths• Thinking styles• Interests• Underlying needs• Management styles• Effective behaviors • Stress behaviors
Idea
Demand
Production
Structure
Focus on people
Strategy, planning & development
Promotes concepts
Innovation and design
Focus on incentives
Sells & persuades
Motivates, influences others
Embraces change
Focus on technology
Builds, organizes, implements
Follows the plan
Decisive & quick
Focus on systems
Process & procedures
Fiscal responsibility
Analysis, reflection & review
StructureStructure
VisionMissionGoals
Culture
Perceptual FiltersFour Core Groups
Planning /Design
Marketing /Sales
Technology /Implementation
Finance /Administration
Planners
Focus on Strategy & InnovationGenerate Ideas & ConceptsValues the Welfare of PeopleOperate with Idealistic OutlookEngage in Research & DevelopmentProvide VisionAre Sensitive & Creative
VisionMissionGoals
Structure
When Your World is Blue
Hidden Needs:- consideration of ideas- creative imagination- welfare of people- self direction
Active Behavior:- personal strategy- providing vision/possibilities- initiating by suggestion- intuitive leadership
Culture
VisionMissionGoals
Structure
When Your World is Blue
Culture
Visual Perceptions of Problems:- lack of originality- tunnel vision- individual needs- over-simplification
Solves Problems Implementing:- innovative ideas- global reasoning- personal mentoring- synthesized information
One-on-One Relationships
Strategic PlanningSensing Others’ FeelingsStimulating Change
People with a long Bluewill be drawn to:
People with a long Bluemay need support with:
Time ManagementImplementationHolding Firm to
DecisionsValuing Urgency
When Your World is Blue
Communicators
Focus on Sales & MarketingInfluence & Motivate PeopleSeek RecognitionSupport & Manage ChangeActively Communicate with OthersAct IndependentlyAre Outgoing & Enthusiastic
VisionMissionGoals
Structure
When Your World is Green
Hidden Needs:- energy, enthusiasm- flexible rules/policies- spontaneous activity- personal engagement
Active Behavior:- personal influence- cultivating support- personalized benefits- clarity of expectations
Culture
VisionMissionGoals
Structure
When Your World is Green
Culture
Visual Perceptions of Problems:- resistance to new ideas- competitive rivalry- self motivation- political opposition
Solves Problems Implementing:- strategic change- persuasive interaction- enthusiastic teamwork- balanced mediation
People with a long Greenwill be drawn to:
Communicating Ideas Verbally
Enthusiasm for New ProjectsEngaging OthersPersuasion
People with a long Green may need support with:
Staying ObjectiveFollow ThroughFollowing
Directions& ProceduresAttending to Details
When Your World is Green
People
Focus on Operations and ProductionValue Tactical, Short-Term GoalsTake Action on ObjectivesCommunicate CandidlyProduce Tangible ProductsMake Decisions QuicklyAre Practical and “Hands On”
Expediters
VisionMissionGoals
Structure
When Your World is Red
Active Behavior:- direct supervision- fast action and decisions- team collaboration- implementation of goals
Culture
Hidden Needs:- clear goals and decisions- tangible projects- activity and forcefulness- practical solutions
VisionMissionGoals
Structure
When Your World is Red
Culture
Visual Perceptions of Problems:- technology related- impractical operations- lack of results- emotions vs. facts
Solves Problems Implementing:- technical expertise- direct involvement- finished products- immediate action
Tangible ProjectsImplementing the Plan“Hands On” ActivityMaking the Tough
Calls
People with a long Red will be drawn to:
People with a long Red may need support with:
Sensitivity to Emotions
Handling AmbiguityDiplomacy and TactSeeing the Big
Picture
When Your World is Red
People
Administrators
Focus on ProcessSystems & Structure are PersonalValue Accuracy & DetailAnalyze Data ThoroughlyCooperate when Working with OthersUse Plans when Acting on ObjectivesAppreciate Stability in EnvironmentAre Cautious & Consistent
When Your World Is YellowWhen Your World Is Yellow
Hidden Needs:- stability and accuracy- measurement and quality- systematic approaches- consistent, defined procedures
Active Behavior:- listening and mediating- strong process orientation- historical perspective- democratic leadership
VisionMissionGoals
StructureCulture
VisionMissionGoals
Structure
When Your World Is YellowWhen Your World Is Yellow
Culture
Visual Perceptions of Problems:- insufficient systems- inadequate directions- over-generalizing- control issues
Solves Problems Implementing:- corporate restructuring- clearly defined authority- meticulous planning- indirect intervention
People with a long Yellowwill be drawn to:
Systems and NumbersQuality and Follow ThroughFocused ConcentrationOrganization &
Measurement
People with a long Yellow may need support with:
Speaking UpChangeAmbiguityStaying Open to
Ideas
When Your World Is YellowWhen Your World Is Yellow
An effective and productive organization
Works together toward a common vision.
Directs individual accomplishmenttoward organizational objectives.
Fosters teams that allow committed people toattain extraordinary results.