Bit120 m04 l03 - partnership, collaboration business models

© 2011 Neumont University

Creating Collaborative Partnerships


WEB 2.0 – TODAY’S ENVIRONMENT• Web 2.0 (or Business 2.0) is the next

generation of Internet use—a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.

• Business 2.0 encourages user participation and the formation of communities that contribute to the content.

• In Business 2.0, technology allows users to find and publish information themselves to the Web, eliminating, for example, many barriers to entry for online business opportunities.


OPEN SYSTEM• An open system consists of hardware and

software whose design is based on publicly known standards, and that allow third parties to create add-on products to plug into or interoperate with the system.

• Thousands of hardware devices and software applications are created and sold by third-party vendors interoperate with all types of computing devices.


OPEN SOURCE CODE• Source code contains instructions

written by a programmer specifying the actions to be performed by computer software.

• Open source refers to any software whose source code is made available free, not on a fee or licensing basis, as in e-business, for example, for any third party to review and modify.


USER-CONTRIBUTED CONTENT• Business 2.0 is characterized by companies or users posting content for the

masses.• Business 2.0 is also characterized by the masses posting content for the masses.

– User-generated content is created and updated by many users for many users.


• Business 2.0 is capitalizing on an open system.

BUSINESS 2.0


THE PACE OF BUSINESS• “Despite the sluggish condition

of the global economy and ongoing concerns about income inequality, privacy, security, central bank policies and energy prices, this group and the companies they run are enjoying major growth. In an era of relentless advancement in almost every field, these individuals are at the fore of changes being envied, adopted and copied by rivals the world over.”

– Forbes, April 20167


PARTNERSHIPS, & ALLIANCES• Organizations form alliances and

partnerships with other organizations based on their core competency– Core competency – an

organization’s key strength, a business function that it does best.

– Core competency strategy – organization chooses to focus specifically on its core competency and forms partnerships with other organizations to handle both strategic and non-strategic business processes.


REPUTATION SYSTEM• Buyers post feedback on sellers.• eBay buyers voluntarily comment

on the quality of service, their satisfaction with the item traded, and promptness of shipping.

• Sellers comment about prompt payment from buyers or respond to comments left by the buyer.

• Companies ranging from Amazon to restaurants are using reputation systems to improve quality and enhance customer satisfaction.


KNOWLEDGE


KNOWLEDGE CATEGORIES• Explicit: Examples of explicit knowledge are assets such as patents,

trademarks, business plans, marketing research, and customer lists.• Tacit: The knowledge contained in people’s heads.• The challenge: Inherent in tacit knowledge is figuring out how to recognize,

generate, share, and manage knowledge that resides in people’s heads.


KNOWLEDGE MANAGEMENT SYSTEM• A knowledge management system (KMS) supports the capturing, organization,

and dissemination of knowledge (i.e., know-how) throughout an organization.• KMS can distribute an organization’s knowledge base by interconnecting people

and digitally gathering their expertise.


COLLABORATION OUTSIDE• The most common form of collective

intelligence found outside the organization is crowdsourcing, which refers to the wisdom of the crowd.

• For many years organizations believed that good ideas came from the top. CEOs collaborated only with the heads of sales and marketing, the quality assurance expert, or the road warrior salesman. The organization chart governed who should work with whom.

• Firms capitalize on crowdsourcing by opening up a task or problem to a wider group to find better results from outside the box.


COLLABORATION TOOLS• Bob Lutz - used blogs for marketing, sharing ideas,

gathering feedback, press response, and image shaping.– After leaving the Marines, Lutz spent eight years

with GM in Europe before joining BMW serving as Executive Vice President of sales at BMW[7] for three years.

– Lutz was also an Executive Vice President at Ford Motor Company, where he led the creation of the Ford Sierra, initiated development of the original Ford Explorer, and was a Member of Ford's Board of Directors.

– Lutz became head of Chrysler Corporation's Global Product Development, including the very successful Dodge Viper and LH series cars.


COLLABORATION INSIDE• A collaboration system is a set of tools that supports the work of teams or groups

by facilitating the sharing and flow of information.• Collective intelligence is collaborating and tapping into the core knowledge of all

employees, partners, and customers. Knowledge can be a real competitive advantage for an organization.

• The primary objective of knowledge management is to be sure that a company’s knowledge of facts, sources of information, and solutions are readily available to all employees whenever it is needed.


COLLABORATION SYSTEMS• Collaboration solves specific business

tasks such as telecommuting, online meetings, deploying applications, and remote project and sales management

• Collaboration system – an IT-based set of tools that supportsthe work of teams by facilitating the sharing and flow of information


NETWORKING COMMUNITIES• Find jobs.• Find companies• Find people


THE CHALLENGES• Technology Dependence

– How long can people go without checking email, text messaging, or listening to free music on Pandora or watching on-demand movies?

• Information Vandalism– Allowing anyone to edit anything opens the door for individuals to

purposely damage or destroy, or vandalize website content.• Violations of Copyright and Plagiarism

– Online collaboration makes plagiarism as easy as clicking a mouse.• What’s real? What’s not?

– Be sure you double check


In-class• Question & Answer• Research Examples• Case Study• Discussion for Complete Understanding

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