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Agenda
What is our product?
What need does the product satisfy?
Which industry is the product in?
Who are the competitors?
“Corporate” Smart Phone
Patent Company : Research in Motion
1996
Personal Digital assistance “PDA”
Blackberry Enterprise Server
Direct Tie-up with Google
Data compressed and encrypted
Primary Need : ConnectivityTelephonyMessagingEmail
Secondary Need : InformationBlackberry Internet ServiceDownloading and UploadingSecured Information Access
Tertiary Need : PDA ApplicationsBlackberry IDBlackberry OSBlackberry App WorldCredit card and Wireless Billing AppsLive Streaming
ISP
Data Organization and Security
Connectivity
Entertainment
Dir
ect • Smart
Phones
• PDA
• Mobile Phones
• Land Lines
• WLL
Ind
ire
ct • Laptops
• I pad
• Entertainment Devices G
en
eri
c • Postal Service
• Telegram
• Email Services
• ISP
• GPS devices
• Data Security Provider
Thank You