Blind Taste TestMarketing Project # 3

TEAMS 2-4 students per team All students will receive a grade as a group All students will participate. All students must be part of the

presentation.

Product Choose a product Soda, Cookies, Crackers Juice, Cereal (no

milk) etc Competitors

Bring products to class for sampling

Questionnaire Create a questionnaire with at least 15

questions. Include questions about the product :

Packaging, Dietary, Promotion, Smell, Rate of Usage, Price, Promotion, Texture, Taste, Demographics

Questions Open-ended Yes / No (forced response)

Questions

Taste Testing SurveyTaste Testing Survey!!FOOD/DRINK Have you ever tried this

food/drink?How does it taste?

Should we offer at school?

Yes No Great OK Bad Yes No

Yes No Great OK Bad Yes No

Yes No Great OK Bad Yes No

Yes No Great OK Bad Yes No

Yes No Great OK Bad Yes No

Yes No Great OK Bad Yes No

What are your favorite fruits and vegetables?What other foods would you like for school breakfast or lunch?

Questions Multiple Choice (forced choice)

Questions Rating Scale (forced choice)

Questions Level of Agreement (forced choice)

Report Report your findings from the taste test. Type written professional Conclusions from the test and

questionnaire Summary

Presentation The group will present findings of the taste

test and the report. Can use PowerPoint or other visuals Points deducted if group members do not

contribute to presentation.