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Slide deck for a presentation titled "WEBSITE AND BLOG PROMOTIONS THROUGH SEARCH ENGINES AND SOCIAL MEDIA"Presented April 10, 2008 at CWC/CORUS DIGITAL MEDIA CAREER ACCELERATOR in Banff, Alberta.
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Website and Blog Promotion Through Search Engines and
Social Media
Why Blog?
• Make Content More Accessible and Sharable (upload podcasts, video replays and photos)
• Community Involvement (blog comments)• Monetize Through Advertising / Merchandise• Landing Page for Contests and Promotions• Information Resource (news stories and articles)• Boost Radio and Television Personality Profiles
Blog Traffic Sources
• Offline Awareness (TV/radio plugs)
• Links from other websites and blogs
• Search Engines
• Blog Search Engines
• Social Networks
SEO Matters If…• Your blog’s goals are page views and unique
visitors (for advertising) then yes• You offer items for sale• Your blog can convert visitors into loyal users of
your site or service
Basic Search Engine Optimization
• Keywords in the Right Places
• Links from Relevant Sites
• Blog Plug-Ins
• Good Content / More Content
Keywords In The Right Places
• Title Tag• Page Title• Body Text• Link Text (on your site and when others link to you)
• Post Tags • Alt Attributes (images, video)• Headings / Bolded text • URLs (keyword relevance in search engine and when people link to you)
Link-Bait
Why Links Matter
• Search engines need a measure of authority or popularity
• Blogs are more “linkable” than static business sites
• Deep links look more “natural” to search engines (don’t look purchased or bartered for)
• Links send traffic and help branding
Other “Search Engines”
• Video Sharing– YouTube, Google Video & more
• Google / Yahoo News• http://www.seroundtable.com/archives/003934.html • http://www.searchengineguide.com/senews/007699.htm
• Google Blog Search / Technorati / Ice Rocket• http://www.getelastic.com/rss-blog-directory-list/
StumbleUpon
• Drives a ton of traffic (often more than Google)• Don’t have to be a “power user” to get results• Drives traffic long-term• General site but you can get very targeted (specific
tags, groups etc)• Toolbar makes submission easy• Tech-savvy users often have their own blogs (link
opportunity)• Discover things to blog about
Make Friends…
Find people interested in…
Drill deeper or start “friending”
Group.stumbleupon.com
Finding niche groups like “Indy Film Fiends” helps you find friends and build a tight following
Group.stumbleupon.com
Finding niche groups like “Indy Film Fiends” helps you find friends and build a tight following
Lots of Niche Groups!
It’s tedious, but you can add up to 200 friends one by one.Tip: Friend 200, wait a week and if they have not added
you back, delete and friend new people
Social Media Tools
Adding “chicklets” makes it easy (an remind people) to bookmark and share content
Remind people to subscribe
AddThis buttons let readers bookmark or subscribe with toolsof their choice http://addthis.com
Thank You!
Linda BustosEmerging Media Analyst,
Elastic Path Softwarehttp://www.getelastic.com
Slides available for download at:http://www.slideshare.net/lindabustos
