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Slides for talk held at STC Transalpine Chapter meeting
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Sandra Wendland
Blogging for content developers
Sandra Wendland
Sandra Wendland
?
• Who’s got a blog?
• Who is taking care of a work blog (either internally or externally)?
• Who is planning to set up a blog?
• Who started a blog but gave up after some time?
Sandra Wendland
From private to business blogging
• For myself
• For freelancers, ext. contractors
• For your employer
Sandra Wendland
Why blog?
• Provide online sample of writing skills.
• Learn about new technologies and keep up with development.
• Become a subject matter expert in your domain.
• Expand your network (private and business).
Sandra Wendland
Why WordPress?
• Open source and free.• Huge community and good support.• Lots of new features and bug releases per year.• Good separation between design and content.• Stable.• Good documentation.• Lots of plugins and design templates to choose
from.
Sandra Wendland
WordPress demo
Slugs, Permalinks, Trackbacks, Tags, Comments, Pages, Posts, Themes
http://www.chiperoni.org/wordpress
Sandra Wendland
Beyond the current blog hype
• Blogs are here to stay.
• BUT it’s not easy to write and communicate effectively…
• New opportunities for tech. communicators.
Sandra Wendland
Benefit for your freelance business website
• Enhance your business website. Blogging is a good way to make your business website less static.
Sandra Wendland
Content ideas I
• Best case: there‘s a hobby or situation or issue, which you‘ve been dying to write about all along.
Sandra Wendland
Content ideas II
• Point to interesting industry developments.• Voice your own opinion on a topic.• Publish short howto’s, code snippets, tutorials,
extensions, examples.• Link to relevant industry developments, which
you find during your daily Internet watch.• Keep online notes of your personal impression of
conferences / shows, or interesting websites.
Sandra Wendland
Establishing a business blog
• Focussed content
• Frequency
Sandra Wendland
Don‘ts
• Don‘t move into blogging: – If you don‘t enjoy writing.– If you‘re looking for fast money.
• Avoid typical marketing glib and press release speak.
Sandra Wendland
My very personal benefit
Sandra Wendland
Resources for business blogging
• Good starting point: Robert Scoble, Shel Israel „Naked Conversations“
Sandra Wendland
Discussion