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Overview of the metrics and thoughts about social media influence, specially a blog metrics.
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Blogs and the Influence Metrics Blogs and the Influence Metrics
Dragan Varagić, E-business Postgraduate Studies, IIM/EURO, University of Novi Sad, Serbiawww.iimeuro.ns.ac.yu
Who is Vincent Ferrari?Who is Vincent Ferrari?Blogs and The Influence Metrics
iPhoneiPhoneBlogs and The Influence Metrics
Serbia – Da li si David?Serbia – Da li si David?Blogs and The Influence Metrics
www.mooshema.com www.petitiononline.com
www.gradjanski.co.yu
The most influential Serbian Blogs?The most influential Serbian Blogs?Blogs and The Influence Metrics
www.blogodak.com/blog_rank.php www.blogaritam.com
“Somehow, the most popular bloggers are always on the top of all lists!”
Basic MetricsBasic MetricsBlogs and The Influence Metrics
www.google.com/analytics
www.feedburner.com
Basic MetricsBasic MetricsBlogs and The Influence Metrics
www.joostdevalk.nl/wordpress/blog-metrics/
CitationsCitationsBlogs and The Influence Metrics
www.google.com/blogsearch?hl=en
www.bloglines.com/search?q=Bcite:sitename.com.com&ql=en
www.blogpulse.com/search?boolean=link&link=http%3A%2F%2Fsitename.com
Free Ranking ServicesFree Ranking ServicesBlogs and The Influence Metrics
www.mozilla.org
Blogs and The Influence Metrics
www.business-opportunities.biz/projects/how-much-is-your-blog-worth/
Free Ranking ServicesFree Ranking Services
www.technorati.com
Blogs and The Influence MetricsMashupsMashups
www.text-link-ads.com/blog_juice/
Blogs and The Influence MetricsMashupsMashups
www.brendancooper.com/the-pr-index/
Blogs and The Influence MetricsMashupsMashups
CC 2008 Draganvaragic.com
Blogs and The Influence MetricsMashupsMashups
www.bloginfluence.net
Blogs and The Influence MetricsMashupsMashups
www.touchgraph.com
Blogs and The Influence MetricsMashupsMashups
www.adage.com/power150/
Blogs and The Influence MetricsMashup - Social Media IndexMashup - Social Media Index
www.sixtysecondview.com/?p=325
Copyright 2007 Sixtysecondview.com
Blogs and The Influence MetricsImpact Factor (Citation Index)Impact Factor (Citation Index)
Copyright 2007 Onalytica.com
www.onalytica.com/blog/2007/07/measuring-influence-pr-blogs-part-ii.html
Blogs and The Influence Metrics““Tracking the Influence” White PaperTracking the Influence” White Paper
www.web-strategist.com/blog/
Social Media Metrics and Measurement Roundtable (metrics – parameters; measurement - processes)
Attributes of Social Media Influence:Attributes of Social Media Influence:
Analyticas and ActivityAnalyticas and Activity (basic analytics), are not so (basic analytics), are not so important.important.
Community Activation/Call to ActionCommunity Activation/Call to Action (desired action) - very (desired action) - very imortant, partly in relation with the influence. imortant, partly in relation with the influence.
Conversation IndexConversation Index (ratio between blog posts and (ratio between blog posts and comments + trackbaks) - very imortant, subset of comments + trackbaks) - very imortant, subset of participation and influence.participation and influence.
Demographic/WhoDemographic/Who responds the message (regional, responds the message (regional, professional, vertical…).professional, vertical…).
ContentContent – The focus of coverage of social media. – The focus of coverage of social media.
Blogs and The Influence Metrics““Tracking the Influence” White PaperTracking the Influence” White Paper
www.web-strategist.com/blog/
Social Media metrics and measurement Roundtable (metrics – parameters; measurement - processes)
Attributes of Social Media Influence:Attributes of Social Media Influence:
Influential ideasInfluential ideas ( (MemesMemes) – intensity (velocity) of the ) – intensity (velocity) of the spread of the idea or message over time.spread of the idea or message over time.
ParticipationParticipation and and EngagementEngagement – engagement is – engagement is measurable metric: responding and acting on message.measurable metric: responding and acting on message.
ReachReach (who is reading it) – message to a small group of (who is reading it) – message to a small group of influentials: littile reach but a large influence.influentials: littile reach but a large influence.
RelationshipsRelationships and and ConnectionsConnections – small community – small community connections and niche conversations.connections and niche conversations.
RelevanceRelevance – need to isolate specific key ideas. – need to isolate specific key ideas.
Sentiment/Tone/FavorabilitySentiment/Tone/Favorability – What is associated with the – What is associated with the message.message.
Blogs and The Influence MetricsSocial Media Metrics (Facebook case)Social Media Metrics (Facebook case)
Copyright 2007 FaberNovel
Blogs and The Influence MetricsWho visit blogs?Who visit blogs?
Social Technographics
Copyright 2007 Forrester Research
Blogs and The Influence MetricsWeb Credibility Issue TopicsWeb Credibility Issue Topics
““Leap of Faith: Leap of Faith: Using the Internet Using the Internet Despite the Despite the Dangers”, Dangers”, Princeton Survey Princeton Survey Research Research Associates, Associates, October 2005.October 2005.
Blogs and The Influence MetricsConclusions and TipsConclusions and Tips
Metrics related to no. of links are no so relevant, Metrics related to no. of links are no so relevant, but their combination give some answers.but their combination give some answers.
There are no standards in social media influence There are no standards in social media influence metrics.metrics.
There are some commercial companies that track There are some commercial companies that track the influence of the social media (e.g. the influence of the social media (e.g. BuzzLogic.com).BuzzLogic.com).
Experienced social media users can determine Experienced social media users can determine particular influence – manually. particular influence – manually.
It is important to know who influence the It is important to know who influence the influencers (“Long Tail” strategy).influencers (“Long Tail” strategy).
