Embed Size (px)
Citation preview
How Big Companies Use Social Media
Adam BrownThe Coca-Cola Company
New York City | April 29, 2009
“Coca-Cola: Sharing What Matters”
what we’re doing in the social media space
wednesday, april 29, 2009
let’s go back in time…
you’ve would have heard me say…
our home page isn’t just coke.com, it is google.com
1.2 million+
search engine optimization/marketing
fast forward to today…
today I would say…
our home page isn’t just coke.com, it is google.com
today I would say…
our home page isn’t just coke.com, it is google.com and technorati.com and twitter.com and youtube.com and facebook.com and myspace.com
today’s landscape
a daily chatter snapshot…
~1000 blog/forum posts
~300 tweets
~15 youtube videos
~50 pictures on flickr
a daily chatter snapshot…
~1000 blog/forum posts
~300 tweets
~15 youtube videos
~50 pictures on flickr
~25,000 new facebook friends
review what the social media community is talking about with strong, coordinated monitoring programs. take ideas for community participation and video vignettes from them
respond to the comments, posts and other chatter with accurate information on the Company and our initiatives with full transparency and disclosure and an approachable style
record short video vignettes that respond to the conversation with “purposeful entertainment” that educates and informs in an entertaining fashion that isn’t too slick
redirect Online community members to the videos and other social media content, using both search engine optimization/marketing as well as online conversation “cross-pollenization” to improve search rankings and assist others in discovering the relevant content
4R social media strategy
REVIEW: social media monitoring
10x6x10 RESPOND: social media outreach
10x6x10 RESPOND: social media outreach
• Current Events & Human Rights
• Environment, Water and Sustainability
• Health, Lifestyle & Nutrition
• Marketing & Advertising
• Parenting
• Finance & Investment
our key focus here…
empowering subject matter experts to respond
RECORD: online video
REDIRECT: seo & sem, cross-pollenization
the big question…
who owns these relationships?
what’s coming next…
new corporate site
new blog initiatives
more music outreach
more conversations more “purposeful edutainment”
How Big Companies Use Social Media
Learn more about upcoming and past BlogWells:http://gaspedal.com/blogwell
