SocialMedia.orgVideo Case Studies

Ryon Harms

Journey to Social Media ROI

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellSan Francisco

March 27, 2012socialmedia.org/blogwell

Journey to Social

Media ROI Ryon Harms, Director of Social Media

Farmers Insurance Group

#blogwell

#blogwell

Joel McKinnon, OH “I use Facebook to show people who I am,

not to talk about what I sell.”

#blogwell

What if? Your marketing efforts focused more on the people who

deliver your product and less on the product itself.

#blogwell

#blogwell

#blogwell

#blogwell

#blogwell

Fish for them or teach

them how to fish?

9

Checking In With Agents

#blogwell

James Peregrino, CA

“I sold over 200 policies from my

marketing efforts on Facebook.”

#blogwell

What if? Instead of marketing the features and benefits of your

products, you focused on why your company exists?

#blogwell

#blogwell

#blogwell

#blogwell

#blogwell

#blogwell

To Achieve ROI:

• Move towards a human-centric brand message

• Find the answers inside the people at the edges of your org

• Open up the lines of communications

• Provide them with the tools to scale

• Let go a little bit!

#blogwell

Renee Corwin-Rey, WA “I encourage my staff to be on

Facebook throughout the day.”

#blogwell

What if? Social media could help you scale the reach of your

marketing by 100, 1,000, or 10,000 fold.

#blogwell

Commodity | Agents| Community

#blogwell

Farmers Insurance

Early Adopters

Best Practices

Agents Helping Agents

Mass Adoption

#blogwell

#blogwell

Lessons Learned

• Don’t give up on using social media to generate revenues

• Do reach out to your stakeholders, especially out in the field

• Don’t be afraid of your own people, let them show you the way

• To achieve social media ROI, lead with people, not your logos

• Don’t get stuck on what the marketing department thinks

#blogwell

Mike Schmisek, CO “I’ve never lost a customer that was

also a Fan of my Facebook Page.”

#blogwell

Ryon Harms Director of Social Media

Farmers Insurance

@thesocialexec

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellSan Fracisco

March 27, 2012socialmedia.org/blogwell