BLUE C

Branding Strategy

BLUE C INSIGHTBLUE C INSIGHT (PRODUCTS)

COMPETITORSCLIENTS

BLUE C POINTS OF DIFFERENCESBLUE C PODS SUM-UP

BRAND POSITIONING STATEMENTPOSITIONING SHORTENED STATEMENT

BLUE C BRAND IMAGEBLUE C BRAND CHARACTERS

BLUE C SLOGAN

Branding Strategy

BLUE C

BLUE C INSIGHT

BLUE C

VISIONTo be the

leader content

company in Vietnam with a world class

service.

MISSIONTo inspire

people and enrich their

life with creativities

POSITIONING

The Leader

CORE VALUESEfficiency,

Professional and Creativity

PHILOSOPHY

Empower branded

content in multimedia

area

BLUE C INSIGHT (PRODUCTS)

Content Strategy Building_x000d_Content AuditingContent Produc-tion_x000d_Content Management _x000d_

COMPETITORS

So far, there is no direct competitors.

Communication and PR companies are taken into account just because

they are operating in the familiar fields and targeting brands.

None of them are specified in content strategy consultant services.

None of them provide content audit

Most of them focus on content production

and/for communication campaigns

Most of content they produce is too branded

CLIENTS

BRANDS

Who have a huge demand on content in different formats and channels.

AGENCIES

Who need a third party to supply content services with flexibility at high quality and professional approach

BLUE C POINTS OF DIFFERENCES

REASONS TO

BELIEVEOther

competitors only do content

productions. FUNCTIONAL

BENEFITMessage

consistent: one voice in all

formats and channels; Material

enrichment for own media

EMOTIONAL

BENEFITFeeling safe

for brand and proactive

BLUE C POINTS OF DIFFERENCES

BLUE C IS THE ONLY COMPANY IN VIETNAM, PIONEERING IN BUILDING CONTENT

STRATEGY

REASONS TO BELIEVE

Contents are made, but no one investigate their

efficiency

FUNCTIONAL

BENEFITEffective content

investment

EMOTIONAL

BENEFITFeeling well

serviced

BLUE C POINTS OF DIFFERENCES

BLUE C IS THE ONLY COMPANY IN VIETNAM THAT AUDIT CONTENT FOR BRANDS

REASONS TO

BELIEVEBlue C owns international

standard process

FUNCTIONAL

BENEFITCost less,

avoid misunderstan

ding

EMOTIONAL

BENEFITProfessional appearance

BLUE C POINTS OF DIFFERENCES

BLUE C IS THE ONLY COMPANY IN VIETNAM THAT MAKES A WHOLE PROCESS, FROM

CONTENT STRATEGY BUILDING TO CONTENT PRODUCTION AND MANAGEMENT

BLUE C PODS SUM-UP

Blue C is the only company in

Vietnam, pioneering in

building content strategy

Blue C is the only company

in Vietnam that audit content

for brands

Blue C is the only company in

Vietnam that makes a whole

content process

REASONS TO

BELIEVE

Other competitors only do content

productions.

No one investigate their

content efficiency

Blue C owns international

standard process

FUNCTIONAL

BENEFIT

Message consistent; Material enrichment

for own media

Effective content investment

Cost less, avoid misunderstanding

EMOTIONAL

BENEFIT

Feeling safe for brand and proactive

Feeling well serviced

Professional appearance

BRAND POSITIONING STATEMENT

Blue C

is the only company pioneering

in Vietnam

that builts content strategy

for brands and agencies

to make branded content more consistent, effective, right-targeted and creative

WHO

HOW

WHERE

WHAT

WHOM

WHY

BRAND POSITIONING STATEMENT

Blue C is the only company in Vietnam pioneering in

building content strategy for brands and agencies to

make branded content more consistent, effective,

right-targeted and creative

POSITIONING SHORTENED STATEMENT

Blue C is the only company in Vietnam

pioneering in building content

strategy for brands and agencies

BLUE C BRAND IMAGE

Who is the visionary: It is those who have a deep and wide knowledge, who can have a long term view with smart and clear strategy, who often pioneer ideas beyond normal thinking, who can make big changes that influence many people.

Name of some visionary: Mark Zuckerberg, Steve Jobs, Lee Kuan Yew, John Nash…

THE VISIONARY

BLUE C BRAND CHARACTERS

INTELLIGENTknow all about

trend, community, communications

CREATIVEin thinking

and in doing

FIRMself-

confidence,

influence

BLUE C SLOGAN« THE VIETNAM’S LEADER IN CONTENT

STRATEGY »

THANK YOU!