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Socialized.me @SocializedTeam #VTCA13 How to Profit and Prosper with Social Media The New Rules of Engagement in Sales and Marketing with Shane Gibson #VTCA2013

BlueStar Canada Social Media Keynote #vtca13

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How to Profit and Prosper with Social Media

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Page 1: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

How to Profit and Prosper with Social MediaThe New Rules of Engagement in Sales and Marketing

with Shane Gibson

 

#VTCA2013

Page 2: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

“I think that’s going to break.”

Page 3: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

“The Customer Owns Your Brand”

Page 4: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

Page 5: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

900 million 1Billion

Page 6: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

175 200 Million

Page 7: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

300 million updates/day

Page 8: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

Page 9: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

3Billion Views/Day

Page 10: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

Page 11: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

Page 12: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13 Advantages of Getting Social

1. Hyper-local & Targeted2. Improved SEO/SEM3. More Business Intel & Data4. Amplify Your Brand5. Social Selling

Page 13: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

Page 14: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

Inte

l/D

ata

Page 15: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

Page 16: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

How to Win as a Social Business1. Align with Business Goals2. Identify Your Your Nano-markets3. Pick the Right Platforms4. Map out Social Media Policy & Educate5. Map out Your Plan6. Implement Listening and Engagement Strategy7. Create focused content/conversations 8. Scale through community and relationships

Page 17: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

SocializedAcademy.com

Page 18: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

Strategy

• Social Media Planning• Social Media Assessments• On-site and On-line Real-time• Social Coaching Bank• Enterprise Social Boot Camp

Page 19: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

Active Engagement Program

• Monitoring• Reports• Active Engagement• Content• Influencer Out-reach• Campaigns and Launches

Page 20: BlueStar Canada Social Media Keynote #vtca13

Socialized.me @SocializedTeam

#VTCA13

Lets Connect

Socialized.meSocializedAcademy.com@ShaneGibson @AnthonyCaridi

#VTCA13