BluetunA

((The The Good, Good, The The Bad and Bad and The UglyThe Ugly))

Stephan Baumann, Arianna Bassoli,Björn Jung, Martin Wisniowski

Competence Center Computational Culture - DFKI, GermanyLondon School of Economics and Political Science, UK

Academy of Media Arts (KHM), Germany

CoffeeEvents

ConcertsCDs

MerchandisingFandomPeopleWaiting

Being in transition

Artistsl

Musicl

Music Lovers

Artistsl

Musicl

Music Lovers

NO business model:

- Sharing of profiles of music taste(property of the music listeners)

Free, opensource application Free, spam-free matching service

Free bandwidth = bluetooth Mass penetration = mobile phones

Side remark: Why is it free?

No funding, no sponsors involved,interdisciplinary team effort!

coding: Björn‘s diploma thesissocial studies: Arianna

community building: Flo (Martin)concept & evangelizing: Stephan

Support of cultural patterns:

Meet like-minded people in firstlifeTalk about music

Share music (CC, private copies?)

= Culture!

The target audience has limited budget!

MoneyTime

Slots of attention (Games, Web2.0, ...)

BluetunA-on-the-go

(1) Download application

(2) Set up profile by ID3tags (automatic) by last.fm (connect) by offer&seek

(3) Search for people nearby match of profiles

(4) Limits :( server OR client mode 8 connections in parallel

Profile: light

Profile: last.fm import

Critical MASS?Do we live in a BluetunA-Universe already?

BluetunA-hotspot

(1) Download application(2) Set up profile by ID3tags (automatic) by last.fm (background) by offer&seek(3) Search for people in a hotspot zone match of profiles buddylists bookmarks download(4) Benefit :) server AND client mode unlimited(?) connections

BluetunA-Universe

ISP, Telcos, etc. ... Privacy?! „Ad/Spam“-free!

BluetunA-Universe

Artistsl

Musicl

Music Lovers

CO-CREATION model

1 Coffeeshop buys a server (hardware) 2 We give them BluetunA hotspot software

3 They offer free BluetunA experience4 They attract more customers

5 We attract more BluetunA users...and at least some fame!

CO-CREATION model

>>> More coffee>>> More talks about music

>>> Re-shaping social interaction patterns(not proven yet!!!)

>>> ... increasing sales ofconcert tickets, CDs, merchandising

Competitor? NO!

love it (or hate it)

Ask us for your beta version!Help us! We need developers!

(Interactivity booth i15 at CHI07)

http://bluetuna.opendfki.de

T-Shirts? Sorry, sold out ...

...but get your color and size onlineat our website!

http://bluetuna.opendfki.de