Upload
marketingcommunication
View
114
Download
0
Embed Size (px)
Citation preview
Brand of TasmaniaGroup Member:
Shaoqian Tang 170572
Shengquan Fan 170890
Weiwei Wu 176291
Ye Cao 153640
Presentation Agenda
• Introduction of agency• An overview of basic problem in current campaign• An overview of the new marketing communication
strategies• Identification the propose communications tools
Tasmania development plan
• This project focus on develop Tasmania’s tourism through following tips:• Basic issue in marketing
communication• New communication
strategies• Integration of communication
tools
Current Campaign Problem
• Lack of multilateral cooperation• Issue of communication - low international popularity - lack of symbolic• Do not advancing with the
times
New marketing communication strategies
• Changes of target market
- 10 years ago: Developed country
- Now: Developed country + Developing country
New marketing communication strategies
• New communication strategies - Focus on developing country – by internet and social media
• Enforceability - Advancing technology – Popularity of the internet – Global village
Communications tools
•Oversea travel agent•Cartoon series• The perfect website
Integration of new communication tools
Cartoon series
Perfect Website
As ad
verti
sem
ent
As advertisem
ent
Serve for
different area
Tasmania
Oversea Agent
Expectation
• Adopt to the changes of target market• The brand of Tasmania will capture more
tourists• Increase the market share• Improve the popularity in global
Thank you for your listening
Please take our recommendation into consider