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Good Morning!
Rebecca Gordon, CFREDirector of Development MissouriKidsFirst
Today’s Agenda• Missouri KidsFirst, just some
background.
• The Children’s Center, Review of Mission
• SWOT Analysis
• 3 Major Goals
• Raising Money to Meet Our Mission.
• Where do we go from here?
Introductions….
Name
Organization
Title
Why are you here?
What do you want to get out of this day?
What are you passionate about?
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Mission
Missouri KidsFirst is dedicated to providing the resources, training and public awareness necessary to end
child abuse in Missouri.
Missouri’s Medical Response to Child Abuse
Missouri KidsFirst
• Technical Assistance• Training• Advocacy• Development
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Building for the Future
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Mission Statement: Caring professionals working together to provide a friendly
setting for the investigation of child abuse and begin the healing process.
MISSION
Our Mission
Missions have two elements.
Purpose
Business
Purpose
Why does the Children’s Center
exist?
Business
What does The Children’s Center
do?
SWOT ANALYSIS
Strengths (internal) Weaknesses (internal)
Opportunities (external) Threats (external)
GoalsGoals
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Goals:Goals:What do we need to do to meet our What do we need to do to meet our
mission? (3 goals)mission? (3 goals)
AdministrativeAdministrative
ProgrammaticProgrammatic
Resource DevelopmentResource Development
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Raising Money to Meet our Mission and Reach our Goals
Giving USA Foundation, Report
The Triple Whammy!
Donors/Stock Market/Retirement
Foundations/Stock Market
Government Grants
Keys To Success
Diversify Diversify Diversify
Source Advantages Disadvantages
IndividualsLargest source of giving · Ongoing source one can build
· Once a giver, also an advocate · Volunteers are a good source of money
Costly to develop, small return per individual unit · Hard to generate unless broad-based direct service appeal · Risky for the inexperienced · Need significant assistance from the organization's board and volunteers
Foundations
Source of large sums of money · Accessible, professional staff · Clear guidelines, process · Most likely to research your request · Board volunteers can help, not always key
· Hard to access, no professional staff · Often not large sums of money · Without personal influence, may not be possible
GovernmentLarge sums of money possible · Process is set, clear · Political clout helps · May be source of ongoing money
· Application procedures may be long, tedious · May only pay by unit of service, fluctuates · Unspent monies may be returned · Difficult record keeping
Federated Funds
United Way
Steady source of relatively large sums of money · Clear process · Professional staff, can be agency staff driven
Generally can't be a start-up organization · Must be social service and fit priority focus
· Very lengthy entry process
CorporationsVery informal approach · Money may be ongoing
· Personal connections will suffice · Neighborhood focus will help
· Small amounts of money · Narrow range of interest · Personal contacts are key
Churches/Organizations
· Often looking for group projects
In-kind services most likely · Need to fit their service focus, neighborhood or religious outlook
Events Build Organizational AwarenessTime consuming, don’t raise enough money to cover staff
time.
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Next Steps…..Next Steps…..