Book LaunchBook Launch

Archana, Swathi , Sanjay, Tirthankar

PRESENTS

“WINGS TO FLY” AUDIO VISUAL BOOK FOR KIDS

Project Objective

• To Educate Kids In An Interactive way• To share profits with NGOs

4P’s

Product – Audio Visual Book for Kids

•This book will cater to primary & secondary group of kids

•Will be available in Hard copy, Ebook and App format

•Product Variety / Series:

1.Moral Values through different stories like Mahabharat , Ramayan, Jataka Tales etc

2.Management Skills

And many more……….

Contd ….

Product – Audio Visual Book for Kids

• The Series will start with 100 pages with 50 short stories / Quotes etc

• Packaging will be hard bound so that the pages

will not come out.

• The whole design of the book will be colorful and funky. And will content some quizes and many more games to increase their intellect.

Key Target Profile

Demographic:

• Target Group: Parents (Mother, Father, Grandparents)

• Masses ( Middle, Upper Middle and High Class)

Psychographic:

•Likes to read / Well read•Social person•Likes to be active

Hence we are directly targeting…

AUDIO BOOK FOR KIDS

Production Cost

1. Cost of Writer – Rs. 500,000

2. Cost of Publisher - A high-quality book needs extensive testing and copy editing. Our cost estimate for publishing a 100-page book is

2.1 Content Editing - 06 days @ 5000 per day = Rs. 30,000

2.2 Copy Editing - 10 days @ 3000 per day = Rs. 30,000

2.3 Layout and Production- 3 days @ 7500 per day = Rs. 22,500

2.4 Cover Design = Rs. 50,000

2.5 Misc Expenses = Rs. 50,000

2.6 Cost of Printing Rs. 100 X 50,000 = Rs. 50,00,000

Total Cost of Publisher = Rs. 56,25,000

3.. Cost of Promotion = Rs. 2,00,00,000

Total Cost X= = Rs 2.56 Cr

4. Cost Per Copy (X /50,000 copies) = approx.. Rs. 512

AUDIO BOOK FOR KIDS

Place

• The Launch of the Book, Ebook & App will be in Landmark (Mumbai)

• This Book will available in all book stores like Oxford, Crosswords, The Bombay Story, Landmark etc and Online like firstcry.in, Amazon, Flipkart.com etc..

OVERALL OBJECTIVE

• Create an image for new product line

• Build-up and manage it by using different mediums of communication

Overall Budget for the Launch

• The overall budget we have estimated will be approx 3.5Cr

• This includes printing cost to the launch event.

Communication Plan

AUDIO VISUAL BOOK LAUNCH

To Introduce A New Product Line of the Publisher – Amar Chitra Katha on Aug 7, 2014 (Thursday)

as the the occasion is “Raksha Bandhan which is on Aug 10, 2014

PRE-EVENT ACTIVITIES

On the Digital Front

1. Email campaign via a series of emails promoting the new book

2. Tap Online portals like Amazon, Flipkart etc 10 days prior to the launch for listing the book online so that we can get pre booking orders

3. Prepare online profile about the publishers page for more credibility

4. Create thrill among people to immediately share / comment on social media platforms

PRE-EVENT ACTIVITIES

On the Digital Front

5. Share fun and creative images based on the ideas in the book.  PSAs, infographics, quotes and cartoons, any..

6. Provide links and copy brief summary so that people can copy/paste directly into emails and social media.

PRE-EVENT ACTIVITIESActivation Programs

1. Create buzz about the book through Radio Activation

2. Will have Kids Quiz Contest (during weekends) and give out Gift Hampers.

Advertising:

1. Insert pamphlets in Children newspapers

2. Advertising in Gaming Zones like Kidszania, Time Zone, Jammin etc.

PRE-EVENT ACTIVITIESPublic Relations

• Select Media Interaction / Profiling Sections for Editor of Amar Chitra Katha

• Focused Concept Stories

1. Before reading a book, people smile the book as some feel happy when they do it.

2. Books = Portable magic

3. Reading books makes you better

Advertorial Support

What•Paid Tie–up with key relevant media for syndicated columns•Will help reach out to its target audience with the desired messaging• Slideshow on YouTube• Banner Advertising

Why

To reach out to target audience

Where• Magazines • English Media

PRE-EVENT ACTIVITIES

LAUNCH ON “RAKSHA BANDHAN

(AUG 7,2014)

Launch

•As mentioned earlier, the launch will be Landmark (Mumbai Branch)

•The launch will be either on Tuesday or Wednesday and at a convenient place for the media.

•Along with the book launch, we will also launch the eBook and App version.

•App will be paid for after 10 stories

Target Media for the launch (Public Relations)

WhenThe Radio Activity to be initiated in sync with the launch

How we do it?We will initiate the talks with them

PR Opportunity:• To create buzz among the audiences through Radio about the launch ……• Promoting the brand

Recommended Radio Station•Radio Mirchi / Red FM

Radio Activation Program

Digital AdvertisingCreate links that allow people to immediately share on social media platforms such as Twitter,

Facebook, LinkedIn and Pinterest.

Share fun and creative images based on the ideas in the book.  PSAs, infographics, quotes and cartoons are great examples.

Provide links and copy brief summary so that people can copy/paste directly into emails and social media.

• First Moms Club (Facebook Page / Website)

• Little Readers' Nook (Facebook)

SUSTENANCE / POST THE LAUNCH

Direct Marketing1. Keep promoting about the book via email campaign, messages

2. Provide discounts on other books on online portals like Amazon, Flipkart etc

3. Publish Blogs of the existing consumers to enhance the reach

Tie Ups / Events Sponsorship • World Book Fair 2015

• Disney

• Kalaghoda Festivals

• Kids show

Digital / Internet Tools

Invite Amar Chitra Katha Fans to Like /Share the page of “WINGS TO FLY” on all important social media websites.

Facebook Ads

Target Moms Clubs on Social Media (Facebook & Twitter) like • First Moms Club (Facebook Page / Website)• Little Readers' Nook (Facebook)• FlexiMoms• MumbaiMoms (MUMO)

Queries??

2014 @ Siescoms (EMBA - Sem 3)