BOOK REVIEW

PRESENTATION

PGDM -AIMA

Rachel Mathew

BY -

About the book

Name of the book :- Microsoft Rebooted

Author – Robert Slater

Publisher – Penguin group

No. of pages – 257

About the author – Robert Slater

Born on October, 1943 in New York City

Graduated from University of Pennsylvania

Worked for UPI and Time Magazine in US and Middle east

Written a lot of books on management personalities. Some of them are: Jack Welch and the GE Way , The Wal-Mart Decade.

In the book

Bill Gates Steve Ballmer

UNITED STATES VS MICROSOFT 1998- 2001

US antitrust law case,

Microsoft accused of becoming a monopoly and engaging in abusive practices.

Internet explorer(IE ) + Microsoft Windows operating system - ?

Continued….

Claimed the combination is of innovation and competition.

Settlement - Microsoft to share its application programming interfaces with third-party companies and appoint a panel of three people who will have full access to Microsoft's systems, records, and source code for five years in order to ensure compliance

Bill Gates and Steve BallmerTheir relationship starts from their Harvard days.

A unique partnership.

Odd couple

The changes - Steve BallmerPutting the start-up to bed. (26 yrs)

Becoming more attuned to customers.

A little less zeal

Explaining itself better.

Discipline revolution

The changes – Bill GatesA synonymous name.

The company trust his instincts.

He focused on technology.

Think week

Bill and Melinda Gates foundation.

The review An excellent case study as far as management study is considered

o Bringing about change in the organization

o Dual leadership

The author does not bore his readers with exhaustive jargons of technology.

He keeps the interest held through a story format.

It depicts the reality that no man is perfect and every one commits mistake but what is important is to learn from it and adapt accordingly.

Thank you