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Motivation …

Bootstrapping the stratups

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The tools available online to bootstrap your startups

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Page 1: Bootstrapping the stratups

Motivation …

Page 2: Bootstrapping the stratups

Thanks

Rashmi Sinha[CEO and Co-founder, Slideshare]

Kenney Jacob[CTO and Co-founder, MobME]

David Preston[Reader In Information Management, UEL]

Knowledge Dock [Enterprise development service, UEL]

Parag Shah[CEO, Art-Switch, UK]

Page 3: Bootstrapping the stratups
Page 4: Bootstrapping the stratups

Do you really want to start ? Are you sure ?

4%

Page 5: Bootstrapping the stratups

Who am I?

What are my skills ?

Am I a risk taker ?

Do I have the Domain Knowledge?

Can I manage a Team ?

What's my buffer Time?

7%

Page 6: Bootstrapping the stratups

Solve ONE problem completely

12.5%

Page 7: Bootstrapping the stratups

Startups need speed?

Small And Flexible

Quickly change direction

Reduce Time To Market

15%

Page 8: Bootstrapping the stratups

Agile Development

Best Development method for a startup to withstand.

Worry About Scaling Later.

Proceed with what you have in hand now.

19%

Page 9: Bootstrapping the stratups

Thinking perception

A great way to build software is to start out by solving your own problems.

You'll be the target audience and you'll know what's important and what's not.

The key here is, understanding that you're not alone.

If you're having a problem, it's likely that many

others are in the same boat.

24%

Page 10: Bootstrapping the stratups

What to Build ?

Conventional wisdom says that to beat your competitors you need to one-up them.

If they have four features, you need five.

Start with less features.

“Do less than your competitors to beat them” (Getting real, 37 Signals)

Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing.

Instead of outdoing, try underdoing

[Source: http://gettingreal.37signals.com/ch02_Build_Less.php ]

28%

Page 11: Bootstrapping the stratups

Features Launch Anatomy

"We Don't Want a Thousand Features”(Steve Jobs- Founder, Apple )

Remember Twitter Story(it has 752 % growth in last year)

[Source: www.theweek.com]

Build something you can manage(easy to make profit, harder to maintain)

Ask people what they don’t want

35%

Page 12: Bootstrapping the stratups

Execution is the Key

39%

Page 13: Bootstrapping the stratups

Idea Mapping

Share your Idea, Discuss the pros and Cons.

Fine Tune it.

Two heads are better than one.

48%

Page 14: Bootstrapping the stratups

Tools: Mindmeister

58 %

Page 15: Bootstrapping the stratups

Tools: Visual-Mapping

60 %

Page 16: Bootstrapping the stratups

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

61 %

Page 17: Bootstrapping the stratups

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

You can promote yourself as a means of promoting your company.

By this you can create trust, reputation and thought leadership.

[Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ]

62 %

Page 18: Bootstrapping the stratups

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

You need not to go Silicon Valley toparticipate a meeting. You can

participate locally within the startup community and thus you can buildgoodwill among the local peers.

[Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ]

64%

Page 19: Bootstrapping the stratups

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

Blog is an effective way to build BUZZ

Company blog represents the voiceof the company. You can include

your stories, success path, workingstyle, playground via official blog.

[Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ]

67%

Page 20: Bootstrapping the stratups

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

Startups can use video quite easily to get viral attention. If youadd some humor, it works well .

[Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ]

68%

Page 21: Bootstrapping the stratups

Five Simple things a startup can do

☻ Build Up Your Own Profile

☻ Participate Locally

☻ Start a company Blog

☻ Videos and PPTs

☻ Submit in startup listing websites

There are certain website whereyou can submit your startup information for getting better visibility. Some of them are

☻Techcrunch.com☻ Mashable.com

[Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ]

70%

Page 22: Bootstrapping the stratups

Startup listing websites

70%

Page 23: Bootstrapping the stratups

Startup listing websites (continue)

71%

Page 24: Bootstrapping the stratups

Collaboration Tools

Base camp

75%

Page 25: Bootstrapping the stratups

•Goals and Profit

•Product Sales / Advertisement

•Sub company

Fix Revenue Model

80%

Page 26: Bootstrapping the stratups

Need Advisors !!!

Find Good Mentors

Join Local Entrepreneurship Clubs

Dius.gov.uk

[www.ipo.gov.uk]

85%

Page 27: Bootstrapping the stratups

Investors

It’s a Different Game Altogether.Beyond the Scope of This Presentation

BUT

90%

Page 28: Bootstrapping the stratups

Incubators[Business incubators are programs designed to accelerate

the successful development of entrepreneurial companies through an array of business support resources and services – Wikipedia]

97%

Page 29: Bootstrapping the stratups

NO Conclusion

to be continued …

100%

“The woods are lovely, dark and deep. But I have promises to keep, and miles to go before I sleep”

– Robert Frost

Page 30: Bootstrapping the stratups

Questions &

Clarifications