Brand book created with art direction from Natalia Ramos. Creative strategy and copywriting including scriptwriting for video content by Sydney Burns. Please note: Slideshare does not support video. Please view the video here: https://vimeo.com/55254709
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1. Wild Care Introduce the brand: WildCare is San Rafael based
animal awareness organization that is serious about facilitating
and maintaining a respectful and strong relationship amongst humans
and animals. BRANDBOOK WildCare
2. Wild Care Logo WildCare WildCare WildCare WildCare WildCa
WildCa Wild Ca Wild Ca Wild Care logo and color ideasWildCare
WildCare WildCare WildCa WildCare WildCare Wild Care Care
3. Wild Care Challenge Introduce WildCare to the public as the
go-to tool to facilitate peaceful human and critter
interaction.
4. Wild Care Appeal to the large population of the Bay Areas
first time home owners and younger apartment-dwelling generations
by creating relatable and sassy video content to initiate a viral
video movement. Strategy
5. Wild Care A series of viral videos framing wild animals as
those horrible roommates everyone has had at some point in their
life. The angle - You dont have to be roommates, but you do have to
be neighbors. By infusing humor with a serious issue, it sparks
peoples interest in WildCare as tool to live well with wildlife.
Content Plan
6. Wild Care Concept: Print Ads
7. Wild Care Concept: Print Ads
8. Wild Care Wild Care THEY WONT EAT YOUR LAST COOKIE, BUT THEY
MAY EAT YOUR NEW SHRUBS. you dont have to be roommates, but you do
have to be neighbors. http://www.wildcarebayarea.org WildCare
9. Wild Care Introduce the brand: WildCare is San Rafael based
animal awareness organization that is serious about facilitating
and maintaining a respectful and strong relationship amongst humans
and animals. THEY WONT EAT YOUR LAST COOKIE, BUT THEY MAY EAT YOUR
NEW SHRUBS. You dont have to be roommates, but you do have to be
neighbors. live well with wildlife WildCare Wild Care
10. Wild Care THEY WONT EAT YOUR LAST COOKIE, BUT THEY MAY EAT
YOUR NEW SHRUBS. you dont have to be roommates, but you do have to
be neighbors. WildCare THEY WONT EAT YOUR LAST COOKIE, BUT THEY MAY
EAT YOUR NEW SHRUBS. you dont have to be roommates, but you do have
to be neighbors. WildCare