SIMPLY CRUST

CA

SE S

TUD

Y

4

LEAD GENERATION

DEMO / PRESENTATION

(PRE SALES)-

FOLLOW UP / NEGOTIATION/CLOSE

(END SALES)-

SALES PROCESS

CLI

ENT

MEE

T

Using Coaching framework finding

"WHAT HE WANTS?"

Getting clarity on What are the important AREAS of ACTION

Setting PRIORITIES on what is to be tackled

first

Formulating the

ACTION PLAN

Pizza65%

Pasta's20%

Sides10%

Drinks5%

Profit Contribution

Couples

College Students

Family

Key USPs Identified1) Better Quality at a lower price point2) Fresh Dough Everyday3) Promise of a Specific Delivery time (less than 20 mins in Vile Parle East Area)

Target SegmentsPhase 11) Housing Societies2) Campuses3) Classes 4) Corporates

Phase21)Hotels2)Caterers3) Sunday Brunches

Legal Brand Naming

Ingredients OLIVA

KEEP IT LEGAL

Define

Company Objectives,

Strength and Target Audience

Brainstorm

(Name generation, client strategies,

potential)

Name Creation

(unique, memorable, catchy,

descriptive)

Name Listing and Testing

(Pluto’s pizza, Oliver’s, Frico, TNT

– Toss and Turn)

Brand Development

(Most relevant name)

Trade Mark

Searches and Suggestions

(Avoiding legal objections)

Oliva already registered with another tagline

Solution for objection-free mark:

• Register OLIVA with Tagline as a word mark .

• Register Logo as under OLIVA

Obtained Provisional Registration

Legally secure objection-free Trade Mark

RESPONSIVE WEBSITES – ONE WEBSITE ANY DEVICE

• Target youth- humour and youth nuances like instagram etc

• New product so focus on name, taste and key ingredients

• Concept of home delivery

CREATIVE STRATEGY1.Use a situation with two young boys sharing an apartment2. Show typical youth centric activities of boy on phone and theother watching TV.3. Suggest youth interest like a pretty girl4. Drive home the concept of home delivery by having pizzadelivered5. Focus on taste with comments and expressions of the boys6. Focus on great food by showing beautiful food shots.

1) It saw an increase of 15 % in Footfall .

2)Increase the visibility on the Splash page of each customer's mobile

3)Increasing in Facebook Page "Like " and Twitter "Follow" by a Whopping 800 %

4)Using the above Customer information the Outlet started exploring ;

a) Targeted marketing via SMS , Email or Social Media .

b) Changes in the Menu based on the taste preferences acquired using

c) Deciding the most appropriate location for their New Outlet Opening

d)The outlet started recognizing and awarding Loyal customers .

e) The outlet started recognizing customers who had not visited for

long time by offering complimentary Drink ;

f)The outlet started sending Birthday Wishes and discounts by sending

invite to celebrate birthday with Family and Friends at their Outlet .

OLIVA ACHIEVED INCREASED CUSTOMER FOOTFALLS & AN

INCREASE OF 30 % IN BUSINESS REVENUE AT A VERY LOW BUDGET

.

POS is the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service. POS machines will be placed at the counter of every store so pizza order could be managed on POS and costumers could be invoiced

Features – Line item sales tracking Clerk sale consolidation Inventory tracking Frequent customer data – for loyalty

program Payment card industry compliance – for

cashless transaction Sale reports – daily, weekly, monthly,

annually

Mobile app for pizza ordering is to ensure your customers have the delight of ordering pizza On-The-Move. This promotes loyalty, brand image and increased sales. Select Pizza -> Add Toppings -> Delivery Address -> Pay & checkout -> Post Delivery Feedback

GIV

ES

•The Textile Association of India•Sunflower Laboratory & Diagnostic Centre

•Royal Richard Electrical Accessories•Norwood Modular

•Amul Florio•Leo Burnett Advertising

•Truly Creative Developers Private Limited•Kapso Business Services Private Limited

•The Resort, Madh Marve•Advanced Security Systems

•Anshu Malik Narula (Celebrity Dietician)•Neki Corporation

•Saregama Ltd•Smash Entertainment

•Dr. Arvind Shah – NASSCOM founding member•Mr. Arun Krishnamurthy – Mettler Business Services

ASK

S •Educational Institutes•Upcoming Building Projects

•Nerolac Paints•ACC Cement

•Product Managers in Corporates•Creative Directors in Advertising Agencies

•Graphic Designers (Logo and Concept Development)•E-Commerce Portals (Ideation Stage)

•Educational Institutions•Software Developers

•Marketing Strategist at Hard Rock Café•Habib’s Salon

•CEO – Perkin Elmer•CEO – Soft Bank