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The presentation summarizes some of the key speakers and learnings from the first 10 annual Brand ManageCamp conferences. Five core themes are identified - Decision Making, Brand Messaging, Social Media, Creativity/Innovation, and Leadership. You'll get some key insights and thought-starters you can use immediately on your brands and well as a great brand marketing reading list!
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Marketing Lessons From The Best of the BestLen HersteinCEO & President, ManageCamp Inc.
The Conference➡ 10th Annual➡ Insights, Tools,
Techniques➡ Authors, Gurus,
Mavericks
THE LEGENDS
THE LEGENDS OF TOMORROW
5 MAJOR THEMES
Decision Making
DECISION MAKING
MORE CHOICE OR LESS?
CONSCIOUS OR NOT?
Brand Communication
BRAND COMMUNICATION
DIFFERENTIATION
SENSORAL BRANDING
AUTHENTICITY / HONESTY
LOYALTY AND DEDICATION
INTEGRATED MARKETING
STICKINESS / SPREADABILITY
SUCCESsSimpleUnexpectedConcreteCredibleEmotionalStories
Social Media
SOCIAL MEDIA
Groundswell➡ Relationships, not
Technologies➡ Transactional to Passionate➡ Learn from the conversations➡ Prepare to let go
REAL TIME MARKETING & PR
MICROMARKETING / CUSTOMER SERVICE
Social Media Strategist➡ Written for big companies➡ Internal focus➡ Practical tips for building
a winning social media program
Creativity / Innovation
INNOVATION / CREATIVITY
THE POWER OF OBSERVATION
CREATIVITY AS A DISCIPLINE
DOING MORE WITH LESS
Leadership / HR / Purpose
LEADERSHIP / HR / PURPOSE
The Carrot Principle➡ Frequent➡ Specific➡ Timely
EMBRACE THE ‘DISTRACTIONS’
ALLOW PEOPLE TO SURPRISE YOU
WHAT’S YOUR RED RUBBER BALL?
SOCIAL PURPOSE / VALUES
[email protected] 800-707-0477WWW.BRANDMANAGECAMP.COM
