Brand You!

BRAND ME!Branding Chantel Soumis

2

INTRODUCTION

Overall Aspirations Competition Brand Perception Today Brand Perception After Graduate

Education Similarities Differences Brand Management Conclusion

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OVERALL ASPIRATIONS

Goals & Objectives Constructive growth

Continued educationMotivation and enthusiasm to learn

Obtain Master’s Degree Increase credibilityBrand enhancement & higher brand equityPose as a valuable attribute to society

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WHAT OTHERS ARE DOING TO BE WHERE I WANT TO BE…

Competition Attributes Continued education

Master’s Degree Continued experience

Non-profit work Volunteer work Continued experience

on-the-job

Biggest Competitors Other graduates Co-workers Those with more

field experience inMarketingCommunicationsEnglish/Business

5

BRAND PERCEPTION TODAY

How People Currently Perceive Chantel Soumis

Motivated Passionate Learner

Sincere/Honest Resourceful

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=5BsKIjo_FNbB0M&tbnid=SYr6HDEnOpy5LM:&ved=0CAUQjRw&url=http://www.wikihow.com/Survive-on-a-Deserted-Island-With-Nothing&ei=DGAbUoOkMMTirQH1voGoDQ&psig=AFQjCNGC41r9EhxTrA9vJ8x3Z_DMXHwfKg&ust=1377612147066003

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=eAtV5BmGFPkhkM&tbnid=keeP725qD3d-FM:&ved=0CAUQjRw&url=http://www.pubcentral.com/without-relationships-reviews-do-not-always-yield-results/business-handshake/&ei=lJsnUr_tD8G4yQGH0IHIBA&psig=AFQjCNGV3aEBT-iJqxBPWrxSR1YmILKMFQ&ust=1378413791644058

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BRAND PERCEPTION AFTER GRADUATION

How the Market Will Perceive Chantel Soumis Following Graduate

School

Enthusiastic Innovative

Reliable Intellectual

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Q8yCka90fXcSXM&tbnid=UCd6Z4tTor8CrM:&ved=0CAUQjRw&url=http://thattimein.com/2012/11/04/that-time-a-dutch-stripper-called-me-what/&ei=ym0bUp6mGMKrrQGQ0oGwBA&psig=AFQjCNHSQbJMppn1rnLIe67_BiFoMh-2mg&ust=1377615640175572

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=C1WW9C6iK82ZzM&tbnid=64qKKr3bHyPCWM:&ved=0CAUQjRw&url=http://www.campaignasia.com/BlogEntry/339585,ad-agencies-do-they-really-need-a-8220head-of-innovation8221.aspx&ei=E2QbUtWqBcTgrQGxyIDgBw&bvm=bv.51156542,d.b2I&psig=AFQjCNEp76VdTkCF6uil0hVbVCD0hwOyVQ&ust=1377613143216173

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=eoSCWR39CG_sTM&tbnid=CEpb7cNG7z1-3M:&ved=0CAUQjRw&url=http://www.comicvine.com/forums/battles-7/supergirl-vs-goku-755917/&ei=7GQbUvPXEcLurQGUqYCgAQ&bvm=bv.51156542,d.b2I&psig=AFQjCNH-9ykTavOdnXJotG3oZinu1PvIcA&ust=1377613390993622

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QyFHNIE5hCUACM&tbnid=muz-MN4xFrqtVM:&ved=0CAUQjRw&url=http://blog.brazencareerist.com/2013/02/08/want-a-job-when-you-graduate-4-college-courses-you-shouldnt-miss/&ei=9aQnUr6FGoebygGo4IDACQ&bvm=bv.51495398,d.aWc&psig=AFQjCNG-38d8Ro8pBNtM08IJo8mavNASog&ust=1378416219900051

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BRAND PERCEPTION: SIMILARITIES

Similarities Motivation =

Enthusiasm Eagerness to learn for

brand enhancement reflects an enthusiasm to be greater

Sincerity = Reliability Honesty in labor

demonstrates professional reliability

Resourceful = Innovative Resourceful problem

solving skills in coursework Photo retrieved from: http://thattimein.com/2012/11/04/that-time-a-dutch-stripper-called-me-what/

http://thattimein.com/2012/11/04/that-time-a-dutch-stripper-called-me-what/

http://thattimein.com/2012/11/04/that-time-a-dutch-stripper-called-me-what/

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Q8yCka90fXcSXM&tbnid=UCd6Z4tTor8CrM:&ved=0CAUQjRw&url=http://thattimein.com/2012/11/04/that-time-a-dutch-stripper-called-me-what/&ei=ym0bUp6mGMKrrQGQ0oGwBA&psig=AFQjCNHSQbJMppn1rnLIe67_BiFoMh-2mg&ust=1377615640175572

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BRAND PERCEPTION: DIFFERENCES

Differences Higher education

Additional credentials

Greater experience Experience through

coursework and projects Better time management Better project management

Enhanced brand Higher brand equity

Photo retrieved from: http://www.closetconservatives.com/2012/05/class-of-2012-the-regurgitating-self-impressed/

http://www.closetconservatives.com/2012/05/class-of-2012-the-regurgitating-self-impressed/

http://www.closetconservatives.com/2012/05/class-of-2012-the-regurgitating-self-impressed/

http://www.closetconservatives.com/wp-content/uploads/iStock_000011007498Medium-college-graduation.jpg

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BRAND MANAGEMENT

Brand positioningContinuously communicate brand message

Brand experiencesEasy to work withExceptional quality of workValuable company assetOutstanding training

Periodically audit strengths & weaknessesSWOT analysisTurn weakness into strengths

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CONCLUSION

Brand changes through schoolingMore experienceHigher level of accountability Increased credibilityHigher brand equity

Overall brand improvementPositioned as an irreplaceable asset