Brand, Strategy & Communications FOR AWARENESS, ENGAGEMENT AND BUSINESS RESULTS

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Our Capabilities

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About Brandemix Branding •  Strategy •  Research •  Brand Architecture •  Brand pillars/positioning •  Activation Creative Development •  Planning, executing and monitoring specific initiatives

- digital, print, video, experiential Brand Implementation and Campaign Management •  Tactical on-demand ad creation and global placement •  PR •  Web/Social Web •  Analytics/Metrics

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Some of our Clients

Healthcare/ Non-Profit

Retail

Financial

Education

Other

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Social Web Strategy & Activation

BRAND DISCOVERY

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Our Process

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Branding through Brand Architecture

•  Value proposition

•  Differentiators

•  Vision

CANON FINANCIAL SERVICES EMPLOYER BRANDING: WHAT PASSION MAKES POSSIBLE

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Careers

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Consumer

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Onboarding

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Intranet

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Videos

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Launching Materials

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Printed Collateral

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Environmental Graphics

BEST BUY EMPLOYER BRANDING

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Website

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Job Search App

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Augmented Reality App

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Branded Uniforms

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Printed Collateral

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Printed Collateral

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Printed Collateral

WILLIAMS & WILLIAMS COMMUNITY OUTREACH & PR

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Consumer

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Corporate

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Campaign

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Online Ads

BAYER WELLNESS CAMPAIGN

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App & Web Development

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Printed Collateral

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NEW YORK LIFE INTERNAL COMMUNICATIONS

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E-Learning

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Benefits Communications

Since 1845, New York Life has helped generations of Americans prepare for the future and build financial security for their families. The peace of mind and well-being of our customers is central to what we do and to the products we sell. This is why providing our employees with benefits that help them lead healthier lives, save for retirement and protect their families is so important to us. Our benefits empower employees by giving them flexibility and choice. And with online decision-making tools, a comprehensive benefits Web site, and location-specific seminars and events, New York Life makes it easier for employees to make important decisions for themselves and their families. Take a look through this brochure for more about New York Life’s benefits and why we are The Company You Keep®.

Generally, employees who work 20 hours per week or more are eligible for the benefits described herein.

For specific questions or additional details, contact your recruiter.

New York Life Benefits OverviewOur competitive benefits package includes:

! Medical Coverage

! Dental Coverage

! Flexible Spending Accounts (FSAs) for health care and dependent care

! Savings and Retirement

! Income Protection Options

- Life Insurance (for you and your dependents)

- Accidental Death and Dismemberment Insurance

- Long-Term Disability Insurance

! Incentive Programs

! Paid Holidays and Vacation

! Commuter Benefits

! Tuition Assistance

! Legal Services

! Adoption Assistance

! On-site Back-up Child Care at some locations

! Work-Life Resources

! Leave Programs and Time-Off Policies

! On-site dining facilities, fitness centers and medical facilities at some locations

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Benefits Communications

For New Executive Officers

Benefits at a Glance>>

Benefits at a Glance for New Executive Officers

New York Life-sponsored benefits, including medical, dental, life,disability, savings and pension plans, are designed to meet the diverseneeds of our employees and to help them secure their families’ financialand personal well-being. Under our 401(k) Savings Plan, employees canenjoy tax-deferred savings and, after one year of service, a dollar-for-dollarCompany match of their personal contribution up to a maximum of 3%.Health and Welfare benefits are subsidized by the Company andemployee contributions for health benefits are made on a pre-tax basis.

We encourage you to review all options carefully to determine whichoptions best meet your needs, considering your family status, income andlong term objectives. Additional detail is available in the accompanying“Get Ready to Enroll” workbook and deferred compensation materials, orby contacting your Human Resources Business Partner.

Unless indicated otherwise, you will enroll for benefits online.

From the Company intranet:

>> Log on to NewYork Life Online using yourUniversal ID and password

>> Click on “Benefits“ in the left navigationon the home page

>> Click on “Your Benefits Resources (YBR)”and enter your Universal ID and password

>> Follow the online instructions to enroll

Directly from the Internet:

>> Log on tohttp://resources.hewitt.com/newyorklife

>> Follow the online instructions to createaYour Benefits Resources ID and password

>> Once an ID and password areestablished, follow the onlineinstructions to enroll

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To access the enrollment site:

Health & Welfare

BENEFIT PLAN(S) ENROLLMENT BENEFITS AND COSTS

Medical and PrescriptionDrugs, Dental, FlexibleSpending Accountsfor Health Care andDependent Care

Life Insurance, AD&D,LTD, Dependent Life

Group Equity Plan

Enroll online within31 days of employment.

Subsequently, annualenrollment takes placein the Fall.

Enroll online within31 days of employment.

Subsequently, annualenrollment takes placein the Fall.

>> Four medical plan options are available, including Health Care Reimbursementand Health Savings Accounts, to help employees get the best value forthemselves and their families.

>> Two dental options, orthodontia not covered.>> Flexible Spending Accounts enable employees to cover out-of-pocket medical

costs, and non-medical dependent care expenses, on a pre-tax basis.>> Company subsidized.

>> Up to 7 times benefits salary to a maximum of $1.5 million (base salary andshort term incentive). Company subsidized.

>> Long-term disability insurance: up to 60% replacement with $120,000 annualmaximum. Company subsidized.

>> Employee-paid Dependent Life and AD&D Insurance.

>> This special Life Insurance program for executive officers replaces allbut $50,000 of the Company-paid Life Insurance benefit.

>> Two-times benefits salary is Company-paid. Additional coverage of up to 5Xbenefits salary is available at employee expense. No maximum dollar amount.

Annual enrollmentevery Summer.

Retirement Income

BENEFIT PLAN(S) ENROLLMENT BENEFITS AND COSTS

Defined BenefitPension Plan

401(k) Savings Plan,also called “EmployeeProgress-SharingInvestment Plan” or EPSI

Automatic participation ifemployee is at least age 21.

Employee enrolls online orthrough the Benefits Centeranytime after receiving theenrollment package.

Employees are automaticallyenrolled at a contributionlevel of 3% (to obtain theCompany match) if theymake no active election.

>> Final average pay defined benefit plan:– 1.45% service accrual per year of service.– Final average salary based on highest 5 years out of the last 10.Vesting occurs after five years of service.Retirement eligibility: age 55 with at least 15 years service or age 60with at least 10 years of service.

>> Note: Retirees with at least 15 years of service also qualifyfor retiree health and welfare benefits.

>> If your compensation exceeds IRS limits, a portion of your benefit may bepaid from the Excess Benefit Plan.

>> This qualified retirement savings plan allows employees to contributeup to 10% of their benefits salary on a pre-tax and after-tax basis.After one year of employment, the Company will match the employee’scontribution dollar-for-dollar up to 3% of salary.

>> Catch up contributions can be made by employees over age 50.>> The Plan offers 13 different investment options, 12 mutual funds and

a Fixed Dollar account that pays a set interest rate (6.00% in 2010).

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Event Promotion

Sponsored by:

Office of Diversity and Inclusion

WOMEN’SLEADERSHIP

PROGRAM

New York Life Executive Women’s Summit

The Pierre Hotel, New York, NY Wednesday, June 29, 2011

ADVICE FOR OTHER WOMEN IN THE WORKPLACE:Be yourself. Always do your best. Don’t be afraid to show emotion and compassion.

WHAT DIVERSITY MEANS TO ME: Obtaining and valuing diverse viewpoints from people with different backgrounds and perspectives.

A LITTLE KNOWN FACT ABOUT ME:I taught third grade in the South Bronx.

HOW MY PARENTS HAVE INFLUENCED ME:My parents provided me with unconditional love and believed I could do anything. They are wonderful role models – each with their own special qualities including compassion, strength of character, willingness to help others and commitment to family.

WHAT ROLES I PLAY AT WORK:Coach, sponsor, therapist, arbiter, editor, evaluator, spokesperson, representative, motivator.

LEADING THE WAY MEANS TO ME:Treating people with dignity, acting with integrity, modeling the behavior you want to see and inspiring people to do the same.

Sara L. Badler

Head of Legal and Compliance for NYL Investments51 Madison Ave, NY

(212) 576-6910

sara_l_badler@nylim.com

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Consumer

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Promotional Materials

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Interactive

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Promotional Materials

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B2B

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B2B

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B2B

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Events

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You know you have succeeded when your customers, employees and business partners all share a core belief in your brand. Thank you!

•  Internal Communications •  Interactive Communications •  Investor Communications •  Market Research •  Media Planning & Placement •  Mobile Marketing •  Public Relations •  Recruitment Advertising •  SEO/SEM/PPC •  Social Media Marketing •  Training Materials •  Website Development

•  Advertising •  App Development •  Brand Development •  Brand Activation •  Benefit/Wellness Communications •  Change Management •  Corporate Identity •  Corporate Social Responsibility •  Diversity •  Employer Branding •  E-Learning •  Event Marketing & Support