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Mark Brill, BrandEmotivity's Lead Partner in the UK, gave this presentation at the Marketing & Communication Loft conference on Luxury Brands in Geneva, March 25 2013. Mark spoke about how mobile can work as an emotional and powerful channel for luxury brands.
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Luxury Brands andThe Power of MobileInsights from Great Luxury Brands ConferenceGeneva, 25 March 2013
Mark Brill - BrandEmotivity
During this presentation, out of respect for other members of the audience, please make sure your phones or tablets are switched ON and that you Tweet, Instagram or Vine to the following hashtag/accounts.
#TheMCLoft@BrandEmotivity
#1 Online Offline Strategies#2 Augmented Stores#3 Emerging Channels
We’re becoming‘smarter’,faster
Every second8.1 Android and 4.6 iOS devicesare sold.
4.2 babies areborn everysecond.
13%of US retail trafficcomes frommobile devices
23%of in-store purchasesare influenced by mobile
More people in Chinaaccess the Internet from mobile than fixed lines
10% of media time is spentin mobile devices
7%of media time isspent in print
My friends!
My shopping!
My music!
My news!
My fun!
My schedule!
My entertainment!
Online Offline Strategies1
Brands often say:
“We want an app!”
But...
80% of brand apps are downloaded less than 1000 times
These brands do it well:
SephoraNordstromMacy’sNET-A-PORTERBloomingdale’s
L2 Mobile IQ
Augmented Stores2
Virtual Retailers
Pull Marketing?
Emerging Mobile
The Same but Different
Augmented Volkswagen
New Devices
A Visionary Future?
Google Glass
Mobile is the heart of our digital lives.
Mobile can be a powerful, emotional channel for luxury brands.
London • Paris • Singapore • Shanghai
Mark BrillLead Partner, [email protected]@BrandEmotivity
Thank you
