1. 3 KEY POINTS IN LOGO DEVELOPMENT Neff Associates Branding :

2. A Leading Philadelphia Branding Company YOUR LOGO IS AN INTEGRAL PART OF YOUR BRAND IDENTITY. 3. A Leading Philadelphia Branding Company IT IS THE MARK THAT REPRESENTS YOUR COMPANY, BECOMING A FIRST IMPRESSION ON INTENTIONAL COMMUNICATION. uk.moo.com 4. A Leading Philadelphia Branding Company IT IS IMPORTANT FOR YOUR LOGO TO REPRESENT THE CHARACTERISTICS OF YOUR BRAND. leadershipsculptor.c 5. A Leading Philadelphia Branding Company TAKE THESE BRANDS FOR EXAMPLE: rugged and tough playful and geared toward children 6. A Leading Philadelphia Branding Company DEVELOPING YOUR LOGO IS ONE OF THE FIRST STEPS IN BUILDING YOUR BRAND IDENTITY AND SHOULD TAKE A GREAT DEAL OF THOUGHT AND TIME. 7. KEEP IT SIMPLE 8. A Leading Philadelphia Branding Company KEEP IT SIMPLE Clear communication is key Should be quickly recognizable Quick and to the Point 9. NEEDS TO BE ADAPTABLE 10. A Leading Philadelphia Branding Company NEEDS TO BE ADAPTABLE Your logo needs to work well on a variety of mediums. Business cards, billboards, etc. A logos success can be measured by its ability to be expanded and broken down while still communicating. 11. APPROPRIATE REPRESENTATION 12. A Leading Philadelphia Branding Company APPROPRIATE REPRESENTATION You logo must appropriately represent what your brand is saying. Pay close attention to all the subtle elements of your logo. Color, typeface, etc. 13. A Leading Philadelphia Branding Company HERE ARE 5 POPULAR COMPANY LOGO DESIGNS THAT FOLLOW THESE 3 PRINCIPLES. CAN YOU GUESS WHO THEY ARE AND WHAT THEY ARE SAYING? 14. A Leading Philadelphia Branding Company ONE: 15. A Leading Philadelphia Branding Company 16. A Leading Philadelphia Branding Company TWO: 17. A Leading Philadelphia Branding Company 18. A Leading Philadelphia Branding Company THREE: 19. A Leading Philadelphia Branding Company 20. A Leading Philadelphia Branding Company FOUR: 21. A Leading Philadelphia Branding Company 22. A Leading Philadelphia Branding Company FIVE: 23. A Leading Philadelphia Branding Company 24. A Leading Philadelphia Branding Company START EFFECTIVELY BUILDING YOUR Today! 25. LEAR MORE: NEFF ASSOCIATES A leading Philadelphia branding company.