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Most businesses require high levels of brand recall to increase customers and commercially propagate their business. Recall is achieved through increased demographic engagement. Effective engagement is very expensive using traditional media and ineffective in small amounts on traditional media.We increase brand recall using social branding and internet based, targeted engagement.
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The world has moved on from
traditional media to the Internet
and social media.
Where is your brand?
Why are trends shifting?
The reason for the shift is quite simple. When most people were
avid newspaper readers, radio listeners and television watchers,
companies needed to focus their brand propagation efforts on these
mediums. Today however, people have begun reading their news
online and are spending more time than ever on the Internet,
especially on social platforms. It logically follows that businesses
therefore need to shift a part of their brand propagation activities to
the Internet.
Many would have you
believe social branding
involves a fair bit of magic.
It’s about engagement. Period.
1. We analyze your brand in terms of the target audience
demographics and identify sub segments too. This information
is used to figure out where your target audience spends time
i.e. on various social platforms and other Internet based areas.
2. Customer segments are then split further into vocations and
types.
3. With the help of your marketing team, we design messages that
not only propagate your brand values, but also appeal to the
segment in question.
4. After calculating optimum message densities, delivery
frequencies and timings we’re all ready to engage with your
customers and help propagate your brand.
In that a nutshell that would be it… in an ideal world.
There’s also the small matter of commercial interest.
No magic.
It’s all
scientific
and
measurable.
All the way!
What do your accountants
and business managers feel
though? Is engagement
enough?
Where are the targets and RoI?
Propagation with Targets and RoI!
Your propagation efforts will in most part have a commercial cause. You want more people to visit your restaurant or buy your product perhaps. We take on your commercial targets and work with you to build an effective and efficient online propagation strategy that not only increases your brand’s recall values, but also helps achieve your commercial objectives.
The good news is, that it’s all measurable. Every step of it. That’s the advantage of a digital world – one way or the other, everyentity can be tracked and RoI determined.
Social Branding
Social Intelligence
With
Commercial Target Achievement
www.brandsatlarge.com | [email protected]
