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Social Media Lessons for Small Business
Brent Leary &
www.Barack20.com (615) 867-3424 [email protected]
David Bullock
Social CRM : Are You Connected
www.Barack20.com (615) 867-3424 [email protected]
Social Media – The Blog & The Story
www.Barack20.com (615) 867-3424 [email protected]
Social Media - Microblogging
www.Barack20.com (615) 867-3424 [email protected]
Social Media – MicroBlogging Primer
www.Barack20.com (615) 867-3424 [email protected]
Tracking Your Promotional
www.Barack20.com (615) 867-3424 [email protected]
Example Of MicroBlogging
www.Barack20.com (615) 867-3424 [email protected]
Real Networking : Get Them Offline
www.Barack20.com (615) 867-3424 [email protected]
Real Networking : Get Them Offline
www.Barack20.com (615) 867-3424 [email protected]
LinkedIn : My LinkedIn Story
• Advisor For Wall St. – Janus Fund
– $350/Hr. Robotics Consulting
• YouTube to LinkedIn
www.Barack20.com (615) 867-3424 [email protected]
• YouTube to LinkedIn
– Pentagon Advisor
Social Media – Ask Questions To Connect
www.Barack20.com (615) 867-3424 [email protected]
Social Media – SMS/Text Messaging
www.Barack20.com (615) 867-3424 [email protected]
Social CRM : Search Engine Positioning
www.Barack20.com (615) 867-3424 [email protected]
Social Media For Traffic – Wealth In Numbers
www.Barack20.com (615) 867-3424 [email protected]
Social CRM : Traffic Ratio
www.Barack20.com (615) 867-3424 [email protected]
Social CRM : Referring Traffic
www.Barack20.com (615) 867-3424 [email protected]
Real World Impact
www.Barack20.com (615) 867-3424 [email protected]
Real Networking : Get Them Offline
www.Barack20.com (615) 867-3424 [email protected]
Real Networking : Student Project
www.Barack20.com (615) 867-3424 [email protected]
Real Networking : Get Them Offline
www.Barack20.com (615) 867-3424 [email protected]
Real Networking : Get Them Offline
www.Barack20.com (615) 867-3424 [email protected]
Social Media – Real Opportunity
• Black Enterprise November 2008
• BarCamp Nashville 2008
•Webinar UVA
• Book In Progress
•Meeting Co-founder FedEx
www.Barack20.com (615) 867-3424 [email protected]
•Meeting Co-founder FedEx
• Chamber Of Commerce
• Sponsorships
• Seminars…
Social Media : Next Steps
• Use One Social Media Platform
•Web Business Readiness Assessment
•Website Business Integration
• Search Engine Optimization
www.Barack20.com (615) 867-3424 [email protected]
• Search Engine Optimization
• Lead Capture
• Sales Process Design
•www.DavidBullock.com (170 Posts) Blog
For More Information
Barack 2.0: Barack Obama’s Social Media Lessons for Businesswww.Barack20.com
Brent Learywww.BrentLeary.com
www.Barack20.com (615) 867-3424 [email protected]
www.BrentLeary.com
David Bullockwww.DavidBullock.com
Contact (615) [email protected]
About Us
Brent Leary and David Bullock are the creators of Barack 2.0 (www.Barack20.com), a website dedicated to
analyzing the Obama campaign's use of social media from a small business perspective. The two were recently
featured in Black Enterprise magazine for their coverage of Obama's technology moves.
Brent Leary is a crm industry analyst, advisor, speaker and award winning blogger. He is co-founder and Partner
of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business
relationships. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also
received CRM Magazine's Most Influential Leader Award in 2004. He serves on the national board of the CRM
Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in
several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine.
Leary writes regular online columns for Inc. and Black Enterprise magazines, as well as his monthly Technology
www.Barack20.com (615) 867-3424 [email protected]
Leary writes regular online columns for Inc. and Black Enterprise magazines, as well as his monthly Technology
for Business column for the Atlanta Tribune, and hosts the popular Technology For Business $ake radio program.
David Bullock is President and Owner of White Bullock Group, a business development firm. David is a degreed
mechanical engineer with a thorough understanding of process control. A switch to sales resulted in over $100
million worth of goods and services sold in a seven-year period. The process design and sales experience came
together in his work with Dr. James Kowalick as a certified TRIZ/Taguchi Ad Optimization Specialist. David has
created very effective combinations of processes that lead to increased sales by up to 300%. His unique
approach and proven success have made him an authority among internet marketing and business development
experts. David has been featured in Black Enterprise Magazine and Direct Marketing News. Technical Editor
for The Adwords For Dummies book. Also, he is a regular contributor The NetEffect Magazine. Recently, David
was recognized as one of the 50 Most Powerful and Influential Men in Social Media.