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Social Media Lessons for Small Business Brent Leary & www.Barack20.com (615) 867-3424 [email protected] David Bullock

Brentwood/Cool Springs Chamber Of Commerce 12-9-08

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Page 1: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social Media Lessons for Small Business

Brent Leary &

www.Barack20.com (615) 867-3424 [email protected]

David Bullock

Page 2: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social CRM : Are You Connected

www.Barack20.com (615) 867-3424 [email protected]

Page 3: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social Media – The Blog & The Story

www.Barack20.com (615) 867-3424 [email protected]

Page 4: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social Media - Microblogging

www.Barack20.com (615) 867-3424 [email protected]

Page 5: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social Media – MicroBlogging Primer

www.Barack20.com (615) 867-3424 [email protected]

Page 6: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Tracking Your Promotional

www.Barack20.com (615) 867-3424 [email protected]

Page 7: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Example Of MicroBlogging

www.Barack20.com (615) 867-3424 [email protected]

Page 8: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Real Networking : Get Them Offline

www.Barack20.com (615) 867-3424 [email protected]

Page 9: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Real Networking : Get Them Offline

www.Barack20.com (615) 867-3424 [email protected]

Page 10: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

LinkedIn : My LinkedIn Story

• Advisor For Wall St. – Janus Fund

– $350/Hr. Robotics Consulting

• YouTube to LinkedIn

www.Barack20.com (615) 867-3424 [email protected]

• YouTube to LinkedIn

– Pentagon Advisor

Page 11: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social Media – Ask Questions To Connect

www.Barack20.com (615) 867-3424 [email protected]

Page 12: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social Media – SMS/Text Messaging

www.Barack20.com (615) 867-3424 [email protected]

Page 13: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social CRM : Search Engine Positioning

www.Barack20.com (615) 867-3424 [email protected]

Page 14: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social Media For Traffic – Wealth In Numbers

www.Barack20.com (615) 867-3424 [email protected]

Page 15: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social CRM : Traffic Ratio

www.Barack20.com (615) 867-3424 [email protected]

Page 16: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social CRM : Referring Traffic

www.Barack20.com (615) 867-3424 [email protected]

Page 17: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Real World Impact

www.Barack20.com (615) 867-3424 [email protected]

Page 18: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Real Networking : Get Them Offline

www.Barack20.com (615) 867-3424 [email protected]

Page 19: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Real Networking : Student Project

www.Barack20.com (615) 867-3424 [email protected]

Page 20: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Real Networking : Get Them Offline

www.Barack20.com (615) 867-3424 [email protected]

Page 21: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Real Networking : Get Them Offline

www.Barack20.com (615) 867-3424 [email protected]

Page 22: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social Media – Real Opportunity

• Black Enterprise November 2008

• BarCamp Nashville 2008

•Webinar UVA

• Book In Progress

•Meeting Co-founder FedEx

www.Barack20.com (615) 867-3424 [email protected]

•Meeting Co-founder FedEx

• Chamber Of Commerce

• Sponsorships

• Seminars…

Page 23: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

Social Media : Next Steps

• Use One Social Media Platform

•Web Business Readiness Assessment

•Website Business Integration

• Search Engine Optimization

www.Barack20.com (615) 867-3424 [email protected]

• Search Engine Optimization

• Lead Capture

• Sales Process Design

•www.DavidBullock.com (170 Posts) Blog

Page 24: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

For More Information

Barack 2.0: Barack Obama’s Social Media Lessons for Businesswww.Barack20.com

Brent Learywww.BrentLeary.com

www.Barack20.com (615) 867-3424 [email protected]

www.BrentLeary.com

David Bullockwww.DavidBullock.com

Contact (615) [email protected]

Page 25: Brentwood/Cool Springs Chamber Of Commerce 12-9-08

About Us

Brent Leary and David Bullock are the creators of Barack 2.0 (www.Barack20.com), a website dedicated to

analyzing the Obama campaign's use of social media from a small business perspective. The two were recently

featured in Black Enterprise magazine for their coverage of Obama's technology moves.

Brent Leary is a crm industry analyst, advisor, speaker and award winning blogger. He is co-founder and Partner

of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business

relationships. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also

received CRM Magazine's Most Influential Leader Award in 2004. He serves on the national board of the CRM

Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in

several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine.

Leary writes regular online columns for Inc. and Black Enterprise magazines, as well as his monthly Technology

www.Barack20.com (615) 867-3424 [email protected]

Leary writes regular online columns for Inc. and Black Enterprise magazines, as well as his monthly Technology

for Business column for the Atlanta Tribune, and hosts the popular Technology For Business $ake radio program.

David Bullock is President and Owner of White Bullock Group, a business development firm. David is a degreed

mechanical engineer with a thorough understanding of process control. A switch to sales resulted in over $100

million worth of goods and services sold in a seven-year period. The process design and sales experience came

together in his work with Dr. James Kowalick as a certified TRIZ/Taguchi Ad Optimization Specialist. David has

created very effective combinations of processes that lead to increased sales by up to 300%. His unique

approach and proven success have made him an authority among internet marketing and business development

experts. David has been featured in Black Enterprise Magazine and Direct Marketing News. Technical Editor

for The Adwords For Dummies book. Also, he is a regular contributor The NetEffect Magazine. Recently, David

was recognized as one of the 50 Most Powerful and Influential Men in Social Media.