@ 2015 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

April 14, 2023

Digital Analytics

Web page visits generating valuable data across digital journey…

Visits site Browse

Compares productExplores product features

Re visit site

Downloads spec Sample & buy

Traffic volume Repeat visitors % Time spent

Page depthReferrers, sources, deviceBounce rate

Digital activityBrowsing Behavior

Opinion forming

Research & short listing

Action(purchase / re

purchase)

Receives campaign

Post in social media

Visits distributor page

Geo info Conversion funnel

Purchase details# downloads / emails / save

Online support usage

Search terms (internal / external)

Data captured

Exit

Pertinent questions which analytics can help answering

• How to increase the quality & quantity of traffic visiting website?

• Where is the traffic coming from?

• What is the most frequent journey taken?

• What are the most viewed products?

• Which site section are the visitors spending most time?

• Where are visitors getting stuck in their journey?

• How to increase online conversion rate?

• How to increase basket size?

• How to optimized purchase process?

• Who are the potential leads?

Enhance awareness

Influence consideration

Maximize sales

Understand and monitor digital footprint

Predict traffic intent to provide personalized

digital experience

Enhance web engagement by providing personalized content inline with consumer needs

Measure effectiveness of digital activity 321

Traffic Analysis & Text Mining

Tagging & Implementation

BIG Data Insights Support

Ad hoc analysis and dashboard support based on visitor traffic data as well as textual comments

Support in web analytics tagging customization for capturing web traffic data as well as enabling test/ control set up

Support in implementing a platform for analyzing raw click stream combined with other related data sources

Timely predict traffic intent for personalized interaction

Develop unified digital view

Predict visitor intent

Reach out through personalized interaction

Purchase interest

Support interest

ExploreOffline affinity

Proactive support

Offline leads

Widgets / Pop up offers

CART recommendation

Hotlead

Product preference

Channel Preference

Social media

MobileBlogs

Clickstream

Reviews

Campaign Effectiveness

Website Effectiveness

• Measure & optimize search key words Effectiveness (Internal/External)

• Measure page effectiveness to understand impact of landing/webpages on user experience & conversion

• Measure content personalization for registered users based on their web behavior

Measure Banner / campaign effectiveness and attribute conversion to digital marketing activity.

BRIDGEi2i solutions in Digital Intelligence

5

Understand and monitor digital footprint

Traffic Analysis & Text Mining

Tagging and Implementation

Web-page/Resource Tagging• Identification of most important content

resources and tagging (Javascript) them

• Record and capture all related actions to improve content strategy and understand visitor profiles more accurately

Community & Social Media Monitoring • Monitor social & web buzz and trending topics• Text mining to assess sentiments, themes and

tonalities of key customer comments & discussions

Web Traffic Behavior Reporting• Ad-hoc/Periodic reporting of crucial web traffic

metrics through intuitive visualization

Big Data Insights Support

Critical Path Analysis• Analyse visitor and customer movement

across web-pages • Better understand successful paths to

conversion • Optimize your website and customer

engagement

Visitor Profiling• Examine visitors’ website activity/behaviour

to segment visitors according to their interests and propensity to purchase

Identify important content/resources/links

Tag the source code to capture data

Link the tag to data management platform

Analyze & optimize tags

Unified Intent Prediction Framework

Opinion forming Research & short listingAction (download / purchase / distb

leads)

Google

Facebook

Mailers

Waterfall Analysis

• Source profiling• Where is the volume coming from?

• Which source and landing page has higher CR?

• Funnel view• What % of traffic going to next phase of

journey?

• What are the exit points?

• Relate content to event• Where is the pages / journeys with higher

CR?

• What are the most used links / feature on a page?

• Identify key difference in browsing patter b/w leads & browsers • Where is the time spent? What pages are

visited?

• Visitor segmentation based on intent• What are they looking for?

• What is the browsing pattern for each intent?

• Where is the traffic getting stuck?

Content affinity Traffic profiling

Home

Register

My TI

Product

App & Design

Support

Product Tree

Search

Compare

Sample & buy

FAQ

Download

Distributor Info

CART

Search

Download

Checkout

Login

Exit Exit Exit Exit Exit Exit

Support

Purchase

Distributor info

Exit

Identify key browsing patterns to predict specific traffic intent and align traffic

Source Landing page Click 1 Click 2 Click n

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Measure effectiveness of digital activityWebsite EffectivenessCampaign Effectiveness

Campaign Monitoring

End to end process of monitoring performance of digital campaigns & Leads through definition of metrics around reach, engagement and conversion

ROI and Impact Modelling

Estimate effectiveness of vehicles or type of promotions by correlating historical efforts and historical results leveraging marketing mix and attribution models

Internal Search Effectiveness

Measure, Analyse and Optimize the internal search engine to better search for products, manuals, documents and intra-community search

Page optimization through AB Testing and Design of Experiments• Understand the effectiveness of

landing pages & content on a user’s probability to proceed towards conversion

• Optimize Landing pages, campaign pages to offer relevant information and resources through AB testing

User Experience Customization

Customize user homepage, product recommendations, user experience, offers, promotions based on user’s browsing and purchase behaviour

BRIDGEi2i experience in similar areas …

Supporting a global computer security software company in all aspects of web traffic analysis

• Automated Tableau visualization dashboards

• Ad hoc insights support

• Search effectiveness

Supporting an online media company in Europe in online visitor qualification & personalization

• Data (traffic and cookies data ) indexing and set up

• Machine learning model to qualify visitors into demographic segments

Supporting a networking company in building insights program for internal helpdesk

• Mining email and forum text data

• Ops dashboard around volume & resolution

• Text mining for key issues

Supporting a fortune 500 mobile telecom technology company in analysing web traffic to various websites

• Automation of traffic reports

• Customization of web traffic segments

• Tableau based dashboards

THANK YOU