Session objectives
Understand the role of social media within integrated B2B marketing
communications
Equip you with some techniques to overcome common barriers to getting
the most out of B2B social media
Explore the key considerations for getting started and some steps for
demonstrating success
@bdbmarketing www.bdb.co.uk November 2014
Why social media?
@bdbmarketing www.bdb.co.uk November 2014
Understanding the landscape
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Identifying the opportunity
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Applying context
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Activity implementation
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What makes good content?
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Twitter
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Twitter
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Facebook
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Facebook
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LinkedIn
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LinkedIn
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Pinterest
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Pinterest
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Getting started
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Integrated management
Example of ‘short link’ and hashtag
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Demonstrating success
@bdbmarketing www.bdb.co.uk November 2014
Here’s the heart of the matter. The essence of
social media is knowing your audiences and
engaging them in something they love
Social media goals
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Social media measurement
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FAQs
What social media channel should we use?
Who should post the content?
How will we have enough content to post?
We’ve had a negative comment, what should we do?
Upcoming webinars
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