Embed Size (px)
DESCRIPTION
Slides from a talk at British Embassy, Paris in March 2014. Using a user-design focused approach to bringing Internet of Things tribes together and going mainstream.
Citation preview
InternetOfThings.TheBLN.com
The IoT: More than hipsters, hobbyists & hype
Mark Littlewood, Founder, The BLN@MarkLittlewood
Internet of Things Forum 2014 April 15th, Cambridge, UK
#IOT14 @The_BLN
#IOT14
InternetOfThings.TheBLN.com
What is biggest issue in IoT?
• Standards• Security• Funding• IPV6• Privacy• Network addresses• Object Discovery• Infrastructure• Scalability• Legal issues
#IOT14
InternetOfThings.TheBLN.com
The Rise of the Machines
#IOT14
InternetOfThings.TheBLN.com
What is the most important thing about technology?
#IOT14
It works!
Me
Users
InternetOfThings.TheBLN.com
A great Frenchman
#IOT14
InternetOfThings.TheBLN.com
IoT Tribes
#IOT14
InternetOfThings.TheBLN.com
Anthropology & tribes in IoT
#IOT14
InternetOfThings.TheBLN.com
IoT and tribes of ‘normal’
• How do we get to mainstream users from where we are now?
– Break down tribal boundaries–Make everything we do focused on users
#IOT14
InternetOfThings.TheBLN.com
The IoT Bar Bell
#IOT14
The IoT Bar Bell
Bricoleur vs Engineer
InternetOfThings.TheBLN.com
Bringing IoT tribes together
#IOT14
Recognise him?
InternetOfThings.TheBLN.com
George Bush
• “The problem with the French is they have no word for entrepreneur”
• Entrepreneur ™ France
#IOT14
InternetOfThings.TheBLN.com
Bringing IoT tribes together
#IOT14
UsersCustomersDesignersAnthropologistsAcademicsGovernmentEngineersSoftware PeopleHardware PeopleInvestorsEntrepreneurs
InternetOfThings.TheBLN.com
Don’t compete on features
#IOT14
InternetOfThings.TheBLN.com
What predicts success?
#IOT14
A This product is Awesome!
B This company is Awesome!
C This Brand is Awesome!
InternetOfThings.TheBLN.com
Users are people
#IOT14
I am Awesome!
InternetOfThings.TheBLN.com
Users are people
#IOT14
“It’s not about how the user feels about us.”
“It’s about how the user feels about himself, in the context of whatever it is our product, service, cause helps him do and be.”
Kathy Sierra, The Science of ‘Badass’
InternetOfThings.TheBLN.com
Feature Badass vs User Badass
#IOT14
Brand Goal User Goal
Be perceived as awesome
Be awesome
InternetOfThings.TheBLN.com
Who are your users?
#IOT14
InternetOfThings.TheBLN.com
What will make your users feel awesome?
#IOT14
InternetOfThings.TheBLN.com
IoT Forum 2014, 15th April
#IOT14
UsersCustomersEngineersSoftware & HardwareInvestorsEntrepreneursDistributors
InternetOfThings.TheBLN.com
IoT Forum 2014, 15th April
#IOT14
20% discount Use code: Rocher
InternetOfThings.TheBLN.com
#IOT14
@THE_BLN
GROUPS>THE BLN
Internet of Things ForumApril 15th, Cambridge, UK
Where IoT is a people [email protected]
