CJ BRITTONPurple Rock Scissors: Marketing StrategistPortfolio

About Me:

Hometown: Birmingham, AL

1st generation College graduate

Background in marketing, advertising, creative and business writing and management

Loves: New Orleans Saints, cars, longboarding, running, snorkeling

Who is CJ Britton?Professional Background

Red Bull Student Brand Manager

Site manager and editor iloveuab.com

President of largest student group on campus (Gang Green)

Homecoming Committee Chair

Consumer Collecting Intern for Red Bull North America, based in NYC

Field Marketing Specialist for Red Bull North America based in Southwestern Chicago

Job foreman at Complete Home Painting Inc.

Orlando Account Manager at Whats2hot.com

College (2006 - 2011)Full Time (2011 - Current)

Student Brand Manager

Facilitate brand strengthening experiences around the world of Red Bull in partnership with local and peer networks

Create new ways to bring Red Bull to life on college campus through unique and engaging guerilla marketing techniques

Build network of relationships to further embed Red Bull in UAB campus life

Coordinate all relations with Red Bull International and UAB

Student Brand Manager: Highlights Reached over 60% of

student population during senior year

2 “Best Practices” created and implemented nationwide

Inducted into Red Bull Cabal (top performing 5% of SBMs nationwide)

Consumer Collecting Intern

Orchestrate 360 Red Bull Athlete Activation for Back to School

Increase awareness of Red Bull and products through strategic athlete activations on college campuses

Garner impressions throughout East Business Unit during back to school to create and drive product trial

Cultivate and execute national initiatives with Red Bull East Business Unit

Drive traffic to Red Bull collegiate website rbu.com through innovative and engaging website content

Consumer Collecting Intern Highlights

1,000,000+ impressions garnered through Back to School athlete activations across East Business Unit

Gained invaluable experience in managing a team, projects and deadlines

Asked to stay in role after end of internship as marketing consultant to assist NYC team

Field Marketing Specialist

Pioneer inaugural consumer collecting program in southwest Chicago

Hire, train and manage 12 Wings Team members and 4 Student Brand Managers

Execute custom brand building events with the procurement of social media, broadcast, print and outdoor media to resonate with target demographic

Work with regional sales team to identify and win over key sales opportunities in market

Drive engagement through the @redbullCHI Twitter handle and its 4700+ followers

Develop and maintain strong relationships with key influencers in Southwest Chicago market

Continue to build proper brand strategy through 360 strategy execution with Collegiate and Sampling teams

Field Marketing Specialist Highlights

Executed hiring, training and managing of Wings Team to reach 120,000 cans sampled goal for 2012

300,000+ overall impressions in downstate colleges for Finals through Collegiate program

Increase in sales and brand visibility in Southwest Chicago in 2012

Managed 65 Wings Team Member “blitz” for Red Bull Flugtag Chicago with successful sampling of 60,000+ Cans

Solely responsible for furthering and executing a successful relationship with Krush Skatepark that developed into a $4,000 a year exclusive account

Creation of Red Bull Sharpshooters concept which will roll out nationally in 2013

Additional Skills

Proficient in Creative Suites 6 Strong in Microsoft office applications and

Keynote Familiar with domain purchasing and

procurement Comfortable with Hootsuite, Crowdbooster and

beyond Successful track record in managing and

executing Social Media Strategy Currently working through Google Engage to

become Adwords certified

Why I think I’m a good fit:

MS Job Guidelines:

• A) Engage

• B) Create

• C) Lead

A) Comfortable with- SEO optimization Directing social media strategy Building a brand’s strategy across multiple

platforms B) Excellent at-

Pushing the creative boundaries Establishing and maintaining strong consumer

relationships Managing multiple projects and initiatives

C) Strong history in- Managing a team Executing strategy Ensuring nothing less of excellence is achieved Getting stuff done!

Others who think I’d be a good fit:

References:

Emma MayRegional Marketing Manager615-509-1748

Erin WoodyCulture Event Marketing Manager312-618-9171

Katie JaworskiField Marketing Manager260-433-7990

Dustin SchumacherField Marketing Specialist404-285-2906

I’d love to chat more:

Contact me @: Email: cjbritton5@gmail.com Phone: 407-607-4643 Twitter: @CJ_Britton LinkedIn: linkedin.com/in/cjbritton